Published on: Mar 4, 2016
Transcripts - Price index
April 2013International e-commerce indexContent:Page 1: Casio AW-590-1APage 2: Samsung Me76v-bbPage 3: Samsung CLX-3305Page 4: ASUS Transformer Pad TF300TPage 5: Epiphone Les Paul Standard EBPage 6: G-Star Yard PyroPage 7: Methodology / About Salesupply
1For this product, price and cost structures vary substantially across thecountries researched. In France and the UK the selling prices that can beachieved are significantly lower and marketing costs higher. In Italy andSpain, this item can be marketed at a somewhat higher price and withbetter marketing costs. Demand for this watch in both countries, however,is negligible.For this product, Poland has by some margin the lowest CIR (cost/incomeratio). It is here, with 25% higher selling prices and 75% lower marketingcosts, that the lowest costs per 100 Euro turnover can be found. Demand,too, is several times higher than in Germany.Salesupply AG recommendation• Poland definitely merits closer examination.
2Pricing of this product is very consistent across the countries researched,though at a premium in the Scandinavian region and with lower prices inPoland. Although demand is greatest in France, this market actuallyseems the least attractive because of relatively high marketing costs. Thesituation in the UK is similar.Overall, this product cannot be recommended. In none of the countriesexamined can an attractive CIR be found. Nor is market reach, on thewhole, high enough to offer a good basis for market entry.
3For this product, a multi-function printer, the market in Germany islikewise below average. It is true that, as for most other similar products,the German market is the largest. Seen from the point of view of the CIR,however, only the Dutch and UK markets are poorer.Poland represents the most interesting market for this product. Eventhough dealers in Finland can reckon on a price premium of over 40%,marketing prices and a relatively small market size prevent this frombeing a sufficiently attractive market. Taking everything into account, it isonly Poland (with its 75% lower marketing costs), and to some extentItaly, that offer interesting opportunities.Salesupply AG recommendation• Poland and perhaps Italy merit closer examination.
4Selling prices of this product are relatively consistent across the marketsexamined. The Scandinavian countries, where a 20% premium can befactored in, are an exception to this. The consistently low CPC2 (onaverage, 0.28 Euro) is something of a surprise. The CIR is also low, atonly 7.7% on average, and in terms of marketing expenditure representsthe lowest costs found in any products researched so far. This may be dueto the poor margins available in this product group.Overall, the situation is most favourable in Poland. Here the selling price isabout average but marketing costs are 60% below average. Market reachshould be checked.
5For this product, again, the domestic German market is the leastattractive compared with the other countries examined. Germany has theleast potential for this product. At the same time, marketing costs hereare almost twice the average level.Looking at the statistics as a whole (selling price, marketing costs, reachand CIR), the interesting countries appear to be Poland, Italy and perhapsFrance and the UK. In these countries, selling prices are higher andmarketing costs up to 80% lower. France and the UK are special cases.Here the CIR is markedly higher than in Poland and Italy. Nevertheless,they might prove worthwhile because of the relatively high reach in thesemarkets.Salesupply AG recommendation• Analyse Poland and Italy more closely.• At least consider special situation in France and UK because of highreach and low CIR compared to Germany.
6In terms of selling prices, the picture is consistent across the countriesresearched, with only minor variations in either direction. The situationwith regard to marketing costs and the resulting CIR does not make itpossible to make an express recommendation for market entry into any ofthe countries examined. Lack of reach is another reason why no countryoffers a compelling market,Spain is the most attractive market for this product. Here the selling priceis average, while marketing costs are almost 50% lower than those inGermany.
7Methodology1. Definition of market priceThe market price corresponds to average selling prices on the internet inthe relevant country, as at the beginning of March 2013.2. Definition of CPCThe quoted CPC corresponds to the average cost per click of a GoogleAdWords campaign for the product, as at the beginning of March 2013.3. Definition of monthly reachThe figure for monthly reach relates to the search term enclosed in squarebrackets in each case.About Salesupply:Salesupply AG is an international network offering support to businessesthat are internationalising their online shop. Successful internationalisationdepends on professional localisation. Salesupply will translate your onlineshop and offer support in adapting designs and layouts for individualcountries. It is also possible to obtain a local address and telephonenumber, to promote customer confidence. Salesupply also offersadditional services that a shop will require for thoroughly successful entryinto foreign markets: recognised certification, appropriate paymentmethods, preparation of terms and conditions of business, legal supportand more.In addition, Salesupply has native speakers available offering internationalcustomer support in each target country, to ensure that orders,transactions and any returns are handled professionally. Further servicesoffered by Salesupply include marketing activity appropriate to the targetcountry in areas such as SEO, affiliate marketing, SEM, social media, leadgeneration and more.To ensure timely delivery of goods, Salesupplys international logisticsfulfilment processes can also handle local warehousing, commissioning,delivery and returns processing. Salesupply is the internationalisationexpert in e-commerce.