the brainstorming approach of Nancy Duarte in order to enhace the guy kawasaki presnetation
Published on: Mar 3, 2016
Transcripts - Nancy Duartetext
When Guy approached us with this challenge, it was both alluring
and intimidating. Guy is possibly one of the most accomplished
speakers on the planet, and he doesn’t need elaborate visual
support to create impact. His reputation precedes him, so his
audience’s expectations are always quite high. Moreover, his broad
following has come to expect fresh and new ideas at each presen-
tation. Thus, as his content evolves, it’s important that his visual
expression of that content migrate as well.
Guy has done a great job extending his Art of the Start visual ele-
ments into the area of innovation, but at times the treatment can
seem dated—a dangerous thing when one’s subject matter has to
do with freshness and creativity. That “corporate” feel could benefit
from a little risk-taking with the design, which will only reinforce
and propel his message.
There are many ways this could have been solved visually, so
please don’t regard this as the end-all solution; it’s just one direc-
tion, executed by one designer, after a quick brainstorming session.
Brainstorming “The Art of Innovation”
We had a lot to accomplish in a 30-minute brainstorm: assess
the presentation structure, brainstorm ideas around the content,
identify Guy’s personal brand attributes, and generate ideas for
a presentation theme. Those findings formed a baseline for our
One of the key discoveries was that Guy’s theme of innovation,
although visual, was very controlled and boxed-in.
“Controlling innovation is like mandating fun.”
Revolutionary Inventive Snarky Smart Playful
We distilled Guy’s personality into five words. Then we developed color palettes that were representative of those words.
Testing the palettes on black and white to ensure they contrast well in a projection environment is very important.
“At heart, Guy seems like he
should be a black background,
hand-sketch kind of guy.”
The original palette Our final choice combines the “Revolutionary” and “Smart”
works well for the palette.
but it’s too harsh
for the “innovation”
Overall Assessment and Critique
Innovation is usually chaotic and uncontrolled.
The current template is very boxed-in, whereas
innovation itself operates “outside the box.”
Having said that, what this template does very
well is constrain the design decisions of the user.
Because there is only one place to put a photo,
it’s tough for the average user to mess up the
design (which makes this a great solution for
a busy Guy *wink*).
However, because the presentation is about
innovation, it’s important that the design itself
look more inventive and less controlled and This image is cliché. Some images in the deck This chart is confusing because of the constraint
rigid. It should convey ideas in unique ways. were literal and others were metaphorical with- on space. There’s not enough room to do the
out consistency. information justice (plus, the bottom could be
cut off in projection).
Segue slides stylistically match body slides; Why does each slide need to contain the same
they should be treated differently to signify logo? And why does it need to be so huge?
a new topic. That takes up an awful lot of real estate.
Moreover, Guy’s red annotations such as the
circle above don’t contrast enough with the
other design elements to be effective.
Segue slides are indistinguishable from This series of images should visually hang together, so the audience recognizes it as a continuum.
After push left push left
To distinguish between segue slides and sub- Sub-content slides used photos as the main visual element. These three slides act as a timeline. The photos hang from a clothesline to imply
content slides, the segue slides use typographi- that the photos are historical. The horizontal line holds the segue and three sub-slides together. The push transition makes it feel like they are
cal and sketched elements. Each segue slide all sharing the same space.
has one color in addition to orange, in this case
blue. The font color helps the audience know
what section they are in and distinguishes it
from other sections in the presentation.
At first we thought “DICEE” was a typo. Then This current solution loses the context of the acronym. It needs to recur visually in a more intentional way.
we realized it was an acronym for this entire
Green is the font color used across the slides Separating the letters in “DICEE” from the rest of the content helps the audience figure out the acronym quicker. We used a free font called Sketch
for this new section. The hand-drawn dice Rockwell that supports the hand made feel. We also slightly tinted the photos to match the color of each section.
illustrations carry across as a theme. The word
“ROLL” is hand drawn and scanned in.