Press release for printer ink cartridge start-up called intelligent images ltd.
Published on: Mar 4, 2016
Transcripts - Press release for printer ink cartridge start-up called intelligent images ltd.
The SMARTridge™: The cheaper, greenerinkcartridge
Withtheir tiny cartridgesof extortionately-pricedink,HP, Cannon,EpsomandLexmark are ripping
consumersoff. Addto this the damage causedto the environmentby massinkjet-cartridge
disposal, and it’s clear that something must be done. ESP (Environmental Solutions for Printing Ltd)
has developeda cheaper, environmentally-friendlysolution;theSMARTridge™.
CurrentOEM (original equipmentmanufacturer) inkjetcartridges,suchasthose producedbyHP,
Cannon,Epsomand Lexmark, onlyhold 5ml of ink. Staggeringly, the inkinthese cartridgescosts
more per millilitre thanthe world’sfinest champagne.Thismeans thatthe frequentneedtoreplace
these cartridges isbothtime consumingandexpensive.
More disturbing than the financial cost of these cartridges is the environmental cost of their disposal;
lastyear 375 millioninkjetcartridgesweredumpedintolandfillsinthe USalone.Itis estimated
these cartridgeswill take uptoa thousand years todecompose.
In response tothese problems,ESPLtd.hasdevelopedthe SMARTridge™.
The SMARTridge™ isan electronicinkcartridge whichfitsintoyourprinterjustlikeaninkjet
cartridge,andcontainsas many differentcolouredinksasyouwant.It self-monitorshow muchinkit
has leftinitand indicateswhen every lastdrop hasbeenused(unlikeOEMinkjetcartridges,which
indicate thattheyare emptybefore theyactuallyare).
Whenit isempty,yousimplyconnectthe SMARTridge™,viaasingle magnetically-attachinglead,to
a small unitcontainingink-wellsthatsitsbeside yourprinter.The SMARTridge™thenrefills itself
automatically.The inkwells are recyclable vacuumpacks whichholdtwenty timesmore inkthan
inkjetcartridges.Whenempty, the wells are posted toselectedoutlets,refilled,andsentbackto
you.Because you can purchase much more inkin one go,the cost of the inkis greatlyreduced,and
there is none of the damage to the environmentinvolvedin inkjetcartridge disposal.
So why,youmightask, haven’tthe majorprinterinkcompaniesalreadythoughtof creatingsucha
cost-effectiveandenvironmentally-friendlyproduct?Well actually, theyhave.Unfortunately,the
manufacturing,transportation,retailingandeventual destructionof inkjetcartridgesisamulti-
billiondollarindustry,andprinterandinkcompanieshave purposefullyshunnedthe chance to
developamore efficientprinterinkreplenishmentsystem tokeepthisindustry tickingalong.Butthe
chance to change all thishas arrived.Workinginconjunctionwith the University of Manchester, ESP
Ltd. has developedthe SMARTridge™ ink-replenishmentsystem:the cheaper,greeneralternativeto
Intelligent ImagesLtdis a start-up company based in Manchester, England.Themanaging director,
PaulBanks,haspreviously been involved in developing continuousinksystemsand otherinnovative
printing solutions.Nowthecompany islooking forcrowdfunding help to fund theproduction of the
crowdfunding project,pleaseemail-------- orvisit-------.You can also find uson Facebook,twitterand