National Guard Case Study - Valiant Design
The Oklahoma National Guard needed a creative, engaging update to 8 recruiting centers. We designed, fabricated and installed new environmental graphics and signage for there recruiting centers - managing the red tape and permits. It was no small task, but highly successful!
Published on: Mar 3, 2016
Transcripts - National Guard Case Study - Valiant Design
For More Information
Contact: Pamela Treat Abeyta
CASE STUDY: OKLAHOMA NATIONAL GUARD
Oklahoma National Guard
Recruiting Center Revitalization
The Oklahoma National Guard wanted to increase their recruiting centers
activity. To engage new recruits they decided to enhance and provide
brand consistency to eight recruiting centers across Oklahoma. They
determined new interior and exterior environmental graphics were just the
solution. By revitalizing and updating their recruiting centers they could
bring these centers into consistent brand recognition across the state and
create cohesive messaging. The challenge: how to tie in the brand to
eight individual centers, using pre-approved photographic assets and mes-
sages. With minimal staff to manage the project and deploy the solution,
they needed outside expertise.
Valiant Design+Marketing responded to the proposal posted on the GSA
eBuy and won the bid. We met with the small team on-site and traveled to
the eight individual centers. Understanding the National Guard corporate
branding campaign was essential to arriving at the best solution. We were
given photographic assets from approved campaigns and were asked to
design and redeploy the assets with consistent messaging and theming.
Understanding the different audiences was important to the solution. Exteri-
or messages and images were developed to entice prospective recruits to
want to visit the individual center. Three college-centric recruiting centers
focused on UP TO 100% COLLEGE TUITION paid messaging. The other five
recruiting centers focused on the recruit who wanted a career or a new
opportunity. We built messaging around ACTION, ADVENTURE, LEADERSHIP,
CAREER and HEROISM.
The interior graphics and messaging emphasized the National Guard man-
tra: LOYALTY, DUTY, RESPECT, SERVICE, HONOR, INTEGRITY and COURAGE,
The images were bold and active, reflecting the duty and work of a soldier.
Logistically, we met with eight municipalities and/or landlords to secure
permits and approve graphics ensuring the recruiting center landlords and
the National Guard remained in compliance with the City. Hoorah. We
met the challenge.
Today the Oklahoma Army National Guard has a consistent brand across
eight of their recruiting centers. Recruitment Officers are able to engage
prospective recruits and promote the brand. The numbers are rolling in. Be
all that you can be. “Always ready. Always there.” Go National Guard.
VideosSitemaps & Floor Plans
Since 2004, Valiant’s provided
turn-key marketing and signage
services to a wide range of industries.
We know our clients require experi-
enced, strategic design and marketing
services - and Valiant can help. Our
team is trained in Brand Development,
Graphic Design, Marketing Commu-
nications, Web design,CAD design for
floorplans, siteplans and Fabrication
Design for complete signage and
wayfinding systems. We also offer video
services through strategic partners.
Whether it’s your brand, your box or
your business identity, we design for
business impact. Choosing Valiant as
your source of creative energy is the
first step in igniting your brand’s image
and taking your organization to the
next level. Choose Valiant.