Press kit ForceManager
ForceManager is a mobile CRM solution for measuring, analysing and improving the performance of sales teams.
Published on: Mar 4, 2016
Transcripts - Press kit ForceManager
In 2014 the company concluded its second round of
funding, raising over 4 million Euros from ﬁrms such as
Finaves, ENGINOVA, Histemi and Nauta Capital, to drive
its international expansion plans and invest in product
The ForceManager app is currently available in more
than 22 countries and is offered in six different langua-
ges (English, Spanish, French, Italian, Portuguese and
The company has a signiﬁcant presence in the Euro-
pean and Latin American markets, employing over 60
ForceManager was named in the 2015 Red Herring
Europe Top 100, an award that recognizes the best
startups in Europe. It also won an award at The South
Summit 2014 for its use of technology to optimise sales
force productivity and improve commercial manage-
ForceManager is also a member of Teaming, a
micro-donations charity that raises money for a range of
ForceManager is a mobile CRM solution for measuring, analyzing and improving the performance
of sales teams. Founded in 2011, the company’s mission is to enable organisations maximize
their sales activity internationally. The company now has ofﬁces in London, Barcelona, Madrid
and Bogota (Colombia).
INNOVATION IN MOBILE CRM
ForceManager is a mobile CRM and sales management tool that increases sales force efﬁciency
and productivity while providing sales managers with greater insight on the activity and perfor-
mance of their staff. Features include:
• Native application for every mobile operating
• Automatic record of all interactions – visits, emails,
phone calls, quotes and orders – that take place
between sales reps and customers and prospects,
meaning sales reps spend less time reporting and
more time selling.
• Relationship history record, enabling ﬁeld sales
teams to access a range of customer information
including previous interactions and contact details.
• Geo-location technology that provides the user with
a map of nearby accounts, enabling them to check
in and out of the meeting, and shows them the
optimum travel route to their next destination so
that they can make the most economical use of
• Ability to generate quotes and process orders on
the smartphone or tablet.
• Cloud storage, providing access to a range of sales
collateral on the mobile device including videos,
brochures and presentations that can be shown to
• Desktop application that provides sales managers
and directors with enhanced metrics to assess and
improve the sales process along with detailed
insight into the performance and activity of indivi-
dual sales reps.
• Weekly report sent to each user summarising their
activity, giving sales staff a better reflection of their
own performance and motivating them to achieve
ForceManager Watch is the perfect complement to the mobile application, offering sales teams
even greater mobility. Features include:
• Voice-to-text technology so sales reps can report
meetings and activities on the go.
• Make and receive calls without having to take their
smartphone out of their pocket.
• Geo-location mapping showing sales reps
accounts in their vicinity.
• Calendar so sales reps can check their daily
appointments and tasks.
• Synchronisation with data entered into the system
on other devices.
The web application is especially designed for sales directors who need to access useful infor-
mation collected by their sales reps.
• Real-time record of all interactions between sales reps, customer and prospects
• Geolocalised sales visits
• Call history and duration of calls between the sales rep and clients.
• Incoming and outgoing email
• Quotes and orders
ForceManager uses the information above to create a diagram that shows the relation between existing sales
activity and the sales generated by each sales person. This gives the sales director a complete insight of overall
The software also allows you to search a sales rep and access their activity analysis report. This report also shows
information on how the sales rep has distributed their time between activities and certain accounts.
Furthermore, with reverse reporting, ForceManager sends an activity report to each of sales rep every week with a
summary of their activity, so they can align themselves to the company’s sales strategy.
Sellers who generate
a large amount
of impacts but
generate a large
Sellers who neither
have a sufﬁcient
amount of sales nor any
have a large volume
of sales but
with the market
“The simplicity of the tool
has facilitated its adoption
by sales reps; paperwork has
reps no longer need to report
manually and can concentrate on
improving their results.”
Group Parts Manager
“With ForceManager, our sales staff
have a tool that enables them to be
more efﬁcient in their day-to-day
activity, improving the quality of their
work and saving them valuable time
that they can devote to the
company’s main focus:
Jordi Guerrero Gabernet.
Head of Sales Systems
“ForceManager has increased the
visibility and productivity of our
sales force. This has led to major
time savings for us and a deﬁnite
improvement in sales.”
Customer Strategy Manager.
ForceManager’s clients consists of companies from a wide range of sectors including,
security, chemical manufacturing and automotive services.
OUR CLIENTS INCLUDE:
CEO AND CO-FOUNDER
With a nuclear engineering degree from the Universitat Politécnica de Barcelona
(UPC) and an Executive MBA from IESE Business School, Maciá has over 17 years’
experience in managing technological projects and sales teams.
COO AND CO-FOUNDER
An ADE graduate from ESADE Business School, Bisbal has worked for large corpora-
tions such as IBM, Gas Nautral and PriceWaterHouse, where he worked as a consultant
specializing in IT systems.
DIRECTOR OF MARKETING
Rabate studied translation and foreign languages at university and has more than a
decade of experience in digital and e-commerce. She has worked for companies
including Groupalia, Flora Queen and Genuinus.
UK COUNTRY MANAGER
Peralta has an MBA from the University of Manchester, an economics degree from UCL
and held the position of Country Manager and Director ISP International at Opnet.
ALLIANCE & CHANNEL MANAGER
Bernardes has a Business School MBA, an MIBM from EAE Business School and a
degree in economics from Coimbra and Glasgow universities. He has more than 10
years’ experience working for companies like Cyñande, Bayer, Capgemini and Novo
£ 2,000,000 investment
Software available in
From 15 nationalities
In more than 22 countries
Matt Scorer/Craig Coward
Context Public Relations
(+44) 01625 511 966