Natural, Organic, and Eco-Friendly Pet Products in the U.S., 4th Edition - ReportsnReports
Published on: Mar 3, 2016
Transcripts - Natural, Organic, and Eco-Friendly Pet Products in the U.S., 4th Edition - ReportsnReports
Natural, Organic, and Eco-Friendly Pet Products in the U.S., 4th EditionWith Hill’s reformulating Science Diet as a natural product, Walmart launching its firstnatural store brand (Pure Balance), Nestlé Purina coming on strong with Purina OneBeyond, and Merrick taking organic to the next level with its acquisition of Castor &Pollux and organic certification—to name just a few recent market developments—bigchanges are underway in the U.S. market for Natural, Organic and Eco-Friendly PetProducts. More than ever as pet specialty and mass-market brands increasingly lookalike, product differentiation is key, with trends including grain-free, human grade, andorganic taking superpremium natural pet food to new heights. On the pet care side, eco-friendly products abound, with Petco now fielding its own Planet Petco line andcompanies embracing sustainable packaging and production processes like neverbefore.Also underpinning natural pet products’ steady advance is consumer demand forproducts perceived to be safer, an appeal that got a big boost from the spring pet food2007 recalls and one that continues to define the way marketers formulate and positionproducts. In Packaged Facts’ August 2012 Pet Owner Survey, approximately two-fifths(38%) of pet owners feel that natural/organic brand pet products are often better thanstandard national brand products, and 63% report they are very concerned about thesafety of the pet products they buy. Featuring exclusive Packaged Facts pet ownersurvey data such as these, the report homes in on food and nonfood purchasing trendsacross multiple categories, as well as attitudes and demographic characteristics ofnatural and organic pet product purchasers.Buy your copy of this report @ http://www.reportsnreports.com/reports/202371-natural-organic-and-eco-friendly-pet-products-in-the-us-4th-edition.htmlPublished: November 2012No. of Pages: 274Price: Single User License: US$ 3750 Corporate User: US $ 7500Building on the analysis presented in the previous three editions of this report, this fullyupdated fourth edition of Natural, Organic and Eco-Friendly Pet Products in the U.S.divides the market into two classifications—pet food and pet care—with the latterdefined as encompassing all nonfood pet supplies (cat litter, grooming products,flea/tick care products, supplements, clean-up products, etc.). For each classification,coverage includes historical and projected retail sales estimates from 2007 through2017, competitive ploys of key players, and trends in new product development such asgrain-free, low-glycemic, human-grade, raw pet food (including freeze-dried anddehydrated), refrigerated pet food, eco-friendly nonfood pet products, corporatesustainability initiatives, cause marketing, and social media usage. Additional data
sources include SymphonyIRI marketer/brand sales data for mass-market channels,SPINSscan data for the natural supermarket channel and specialty gourmet channels,and Experian Simmons data profiling trends in pet ownership and product purchasing.Contact: firstname.lastname@example.org for further information.