Nandos analysis sheet
Nandos analysis sheet
Published on: Mar 3, 2016
Transcripts - Nandos analysis sheet
What style of radio advert is it? (humorous, serious, factual, fiction, pastiche, repetition,
simple, complex, nostalgic, modern, futuristic, aggressive, seductive, persuasive, surreal,
immediacy, long term)
What was the overall message?
What types of voice/s were used in the advert? (Male/female, young/old, foreign accent,
British accent, celebrity?)
What tone of language was used? (Conversational, informative, jokey etc)
Was there a tag line or slogan in the advert?
How many times was the product or company name mentioned?
Was there any contact details mentioned? (Phone number, web address etc)
What music or sound effects were used?
What is the main purpose of the advert? (Informational, sales or special offers, promoting
a particular product)
The Nandosadvertcontainsmanystylesit’shumorousasit mentions‘if youreyebrowsjoinin
the middle like mysister’aswell asrepetitionashe keepsrepeating‘Itsok!’,Butit’s also very
simple andmodernasit refersto‘cheekyNandos’whichisatag line that the target audience
The overall message in this advert is, whoever you are you can come and eat at Nandos.
By saying‘Cheeky’itreferstohowthe targetaudience call it a ‘Cheeky Nandos’ but also as it
keeps repeating ‘Its ok’ that is used as a tag line.
It’sinformativeas ittellsyoubasicinformationaboutthe foodthatyoucouldeat plus its very
It’s a male’s voice which has a Mexican accent for effect, but the foreign accent is put on for
the humourof the advertas it isput on andoverexaggerated,PlusNandosis Portuguese not
Nando’s was said 3 times within in the advert. As it was comical and people will remember
this advert I think 3 times was enough.
There was no contact details mentioned. They could have mentioned a social site such as
there Facebookortwitteror eventheirownwebsiteandexplaintotheir audience that if you
have a membership with Nandos you get special offers and deals.
It was an upbeattune whichwassimilartoa salsabeat,as it was supposed to be a Mexican it
related to the man speaking.
The main purpose of thisadvertisto tell the audience it doesn’t matter who you are or what
you’re going to eat, everyone is welcome to eat at Nandos.
Radio advert analysis sheets
Why do you think the advert was good or why do you think it wasn’t verygood?
Despite it being uninformative it was catchy as it involved humour. The salsa music and
accent was another added effect to make the advert remember able but as it was a put on
Mexican accent people could take offence to this and especially the part about the
But altogetherIthinkthe target audience of this advert would enjoy it and in the end of the
day that’s all that matters.