Prevent Brand Infringement with Effective Anti-Counterfeiting Solutions
With the prevalence and popularity of fake products continuing to grow, counterfeiting has become one of the fastest-growing and far-reaching economic crimes, affecting all industry verticals. Technology and its latest innovations have provided opportunities for counterfeiting especially for organizations spreading globally.
Published on: Mar 4, 2016
Transcripts - Prevent Brand Infringement with Effective Anti-Counterfeiting Solutions
Prevent Brand Infringement with Effective Anti-Counterfeiting SolutionsWith the prevalence and popularity of fake products continuing to grow, counterfeiting has becomeone of the fastest-growing and far-reaching economic crimes, affecting all industry verticals.Technology and its latest innovations have provided opportunities for counterfeiting especially fororganizations spreading globally. Anyone with simple computer skills and marketing techniques canopen an online store to sell counterfeit or illegal products. Counterfeit goods are difficult to monitorand have become widespread, affecting genuine manufacturers at the most.Organizations spend a great amount of time, resource and money to establish their brand value as abrand is how your customers identify with your products. Your company branding is the first thingpeople associate with your business, making it one of the most important elements that needs to besecure. Your brand needs to be safeguarded and protected from counterfeiters looking to use yourimage to make inroads into your customer database affecting your bottom line and image. Smartcounterfeiters erode the value of the brands they counterfeit. As low-quality, inexpensive fakesflood the market and as more and more customers are deceived by bogus goods, the market demandand thus the market price of a particular brand takes a beating.Loss of revenue caused by counterfeiting of an enterprise’s brand status and intellectual propertyrights has become serious business. Enterprises should know that their products are beingcounterfeited and should get an anti counterfeiting solution and strategy to tackle the same. Asuccessful anti-counterfeiting strategy needs to incorporate several quantitative methods to protectyour brands against these threats.Brand protection solution providers are a necessary component of any decision, if you plan to expandinto international markets and necessary to ensure the brand will always retain its equity in the faceof infringement. Effective anti-counterfeiting solutions can provide able protection against suchfraudulent products in the market and stop them from infringing on your brand. These solutions canalso identify the products that are being sold illegally. They deploy intelligent practices to effectivelyidentify the violators, assess the level of risks they pose, monitor their online activities continuously,provide prompt and real-time reports and execute stringent law enforcements.
Brands are unique, and businesses can take necessary steps to ensure that their products are neverimitated. Put an end to all brand counterfeiting and fraudulent activities by investing in a proactiveanti-counterfeitingRead More About: enterprise risk management, brand management, gray market, Minimumadvertised price