PoliticsInColor.com Sponsorship Presentation Rev3
Here's your change to learn more about how to reach a highly educated, high income, very active multicultural market. PoliticsInColor.com is a broadband video network and internet portal, offering political news, features, commentary and analysis from a multicultural perspective.
Published on: Mar 4, 2016
Transcripts - PoliticsInColor.com Sponsorship Presentation Rev3
POLITICS IN COLOR: ROAD TO NOVEMBER CAMPAIGN
WHAT IS POLITICSINCOLOR.COM? We are the first minority owned, broadband video network and informational portal to cover political topics affecting people of color in America – Blacks, Hispanics, Asians, Native and Arab Americans. Our online community is fueled by the enthusiasm shared by people across the country motivated to actively participate in all aspects of the political process – from registering to vote, working for political candidates and going to vote. WHAT WE OFFER? Our innovative technology platform offers high-quality, exclusive news, interviews and commentary segments. We also provide interactive blogs, polls and surveys about political issues starting with the 2008 presidential, congressional and senate campaigns. Through the use of syndication technology, we can deliver current political news topics, video commentary and live broadcasts to our online community 24 hours a day. According to the Pew Research Center, “The surge in youth turnout has occurred in a diverse collection of states, including those with large African-American populations (Georgia, South Carolina), those that are nearly all-white (Iowa, New Hampshire), and one with a large Hispanic population (California).”
WHO ARE OUR CONTRIBUTORS? Political Blogs: Latina Lista Politics – Marisa Treviño is a syndicated journalist and local public radio commentator writing about family, education and other social justice issues for over a decade. Dedicated Chicana, playwright, and citizen. For more viewpoints on anything and everything from a Latina perspective. Political Backdrop – Go behind the scenes of the historic 2008 presidential campaign with veteran political correspondent Michael Cottman. Get up close and personal with the candidates and voters from small towns to the national conventions as the race for the White House unfolds. Politically Speaking – Neil Foote has 25 years of experience in all aspects of the media, including print, broadcast and the Internet. Foote has been a newspaper reporter, a newspaper industry executive and an Internet strategist. He is currently the president of Foote Communications LLC, a public relations, web consulting and multicultural marketing firm. Politikal Soul – Journalist Michelle Nealy, in her youthful expertise, attempts to unravel the poli-tricks of the American political system while touching on the issues that speak to the heart of America's hip-hop generation with a swagger like none other. The Power – Wilmer J. Leon, III, Ph.D. is a Political Scientist whose primary areas of expertise are Black Politics and Public Policy. Wilmer has a BS degree in Political Science from Hampton Institute, a Masters in Public Administration (MPA) from Howard University, and a Ph.D. in Political Science from Howard University. Our bloggers are active participants in the political process and offer engaging perspectives about political and social issues that impact all Americans.
DEMOGRAPHICS OF OUR AUDIENCE <ul><li>According to the Selig Center for Economic Growth at the University of Georgia's Terry College of Business, the buying power of Hispanics – now the nation's largest minority group – exceed $860 billion in 2007 and is whizzing its way to more than $1.2 trillion five years from now. African-American buying power exceeded $845 billion in 2007 and is projected to top $1.1 trillion by 2012 – a 34 percent increase over the five-year period. </li></ul><ul><li>Viewer profile: </li></ul><ul><li>Business professionals ages 21 to 54 </li></ul><ul><li>64% claim to make online purchases </li></ul><ul><li>63% own their own home and 70% own three or more automobiles </li></ul><ul><li>They tend to buy home electronics equipment </li></ul><ul><li>Nearly 60% fly to their vacation destinations </li></ul><ul><li>Over 48% have purchased a new vehicle within the last 3 years </li></ul>
SHARING VALUE-ADDED INFORMATION <ul><ul><li>Engage curious minds who want to discuss issues beyond Black and White, but address concerns of Hispanics, Asians, Arab Americans and Native Americans. </li></ul></ul><ul><ul><li>Encourage collaboration among audiences who want to constructively discuss political, social and economic topics. </li></ul></ul><ul><ul><li>Our broadband video network and Internet portal offers originally produced video segments, which include current news, interviews and opinion pieces. Our viewers also contribute to the multicultural topics through interactive blogs, polls and surveys. Our goal is to: </li></ul></ul><ul><ul><li>Become a dynamic collection of various points of view from all sides of the political spectrum. </li></ul></ul><ul><ul><li>Create an informative and provocative forum for people who are often left out of mainstream political discussions. </li></ul></ul>
WHAT IS THE ROAD TO NOVEMBER CAMPAIGN? This campaign will provide relevant and timely video coverage of the presidential candidates as they travel the country to discuss issues affecting all Americans. Politics In Color is seeking a key sponsor interested in promotional opportunities during the campaign tour. BlaCon Media is the Agency of record for the Road to November Campaign. BlaCon handles all aspects of sponsorship management, event activations, and ensures that the sponsor gets the most for the dollars they are spending. In addition to the sponsorship packages, BlaCon can aid in all aspects of your brand’s activation during the tour to maximize exposure. Here are just a few of the companies that trust BlaCon with their brand…
SPONSORSHIP PACKAGES Politics In Color offers rich media, sponsorship packages to help promote your brand’s visibility to our diverse audiences. Customized packages are available. Weekly PoliticsInColor Commentary Content: 60 sec. political commentary by national reporters. Ad Space: Open/Close tag ads. Ad Placement: ColoursTV.org, Colours Television, PoliticsInColor.com Online Advertising Ad Type: Dynamic/Static banner ads. Ad Space: Standard 730 x 90 pixels ad in header rotation. Ad Placement: ColoursTV.org, PoliticsInColor.com Online Advertising Ad Type: Dynamic/Static ads. Ad Space: Standard 300 x 250 pixels ad in margin rotation. Ad Placement: ColoursTV.org, PoliticsInColor.com
ROAD TO NOVEMBER TOUR SCHEDULE <ul><li>Presidential Primaries (Indiana & North Carolina) </li></ul><ul><li>Presidential Primaries ( Nebraska, West Virginia ) </li></ul><ul><li>Presidential Primaries ( Kentucky, Oregon ) </li></ul><ul><li>Libertarian Party National Convention (Denver, CO) </li></ul><ul><li>Democratic National Convention (Denver, CO) </li></ul><ul><li>Republican National Convention (Denver, CO) </li></ul><ul><li>1 st of 3 Presidential debates. Sponsored by the Comm. on Presidential Debates at the University of Mississippi in Oxford, MS. Focus: Domestic policy </li></ul><ul><li>Vice-Presidential debate at Washington University in St. Louis, MO. </li></ul><ul><li>2 nd of 3 Presidential debates at Belmont University in Nashville, TN. Town hall format. </li></ul><ul><li>3 rd of 3 Presidential debates at Hofstra University in Hempstead, N.Y. Focus: Foreign policy </li></ul>5/6/08 5/13/08 5/20/08 Events Dates 5/23/08 – 5/26/08 8/25/08 – 8/28/08 9/1/08 – 9/4/08 9/26/08 10/2/08 10/7/08 10/15/08