National University Specialization in Mobile Marketing and Social Media
Do you want to learn more about Mobile Marketing and Social Media through an accredited academic program? We offer this as a specialization in the MBA program. We offer programs online and in person.
Published on: Mar 3, 2016
Transcripts - National University Specialization in Mobile Marketing and Social Media
Media Updated Sept 24, 2014
NATIONAL UNIVERSITY: SCHOOL OF BUSINESS AND MANAGEMENT
2014 PRESENTED TO MKT 602 CLASS
DR. MARY BETH MCCABE
Why do we need to understand
Business has changed so that the customer is in charge of the
marketing messages which are seen now.
2/3 of current marketers do not have a solid comprehension of
mobile marketing (July 2013 IBM study)
Business needs to understand their customer’s experience from an
online perspective, with a focus on mobile marketing.
They all agreed that mobile/social technology is now critical to their
We at National University can teach students like you to be
prepared for these and future business changes due to our
accessible model of education and learning.
Souce: The Netsize guide, from class materials
SOBM Graduate Marketing
620 Consumer Behavior
631 Global Marketing
634 Market Research
660 NEW: Strategic Marketing
NEW! Mobile MKT/Social
651 Mobile Marketing
652 Adv. Mobile MKT Strategy
653 Social Media
654 Adv. Social Media for MKT
655 Mobile MKT SocialMedia Proj.
This is where you build your actual
mobile/social plan and present it!
SOBM Concentration in MKT
MKT 302a (required)
Plus 2 of the following: 440a, 441, 442a, 445, 446, 447
Cat 77 (p. 143 for details)
What does a Mobile Marketer do,
Creates business strategies and marketing plans to engage
customers through and with mobile throughout the marketing mix
Lives at the intersection of cutting edge technology and traditional
media to change how business is conducted.
Produces value to the enterprise by effectively using resources and
making ethical decisions.
What does a Social Media
Professional do, anyway?
Creates content to share: photos, video, text, audio
Sharing the content on the appropriate channels: ex. Linkedin.com
is for Business to Business sharing.
Includes social media addresses on traditional media, such as your
business card, e-mail, news releases.
97% of businesses are using Social Media.
86% say it is important for their business.
Who will do well in this program?
This graduate level AOS is suited well for the “typical” NU student in
mid-career, non-traditional and accelerated learning savvy.
Your undergraduate degree can be in the technical or non-technical
field. This is a business program, but it is not heavily in the
area of math or computer programming.
Students with good writing and analysis skills will do well here.
Students who are self motivated and organized will complete this
work with success and are most likely to earn high grades.
What are the pre-reqs?
There are no pre-reqs, but students will need to complete the MBA
requirements in order to complete their degrees.
If students have already finished MKT 602, that is preferred. However,
if they have never had a course in Marketing, they are still eligible to
take this program. To get their degree, they will need to complete
MKT 602 at some point.
Classes are offered either online or offline, in person.
As far as a certificate, with 15 students we will start a certificate
Understanding mobile’s role in the
marketing mix plus consumer
engagement throughout the
Strategies for developing mobile
applications, websites, and
Staying in touch with regulations:
consumer interaction with devices
+ laws, ethics for business (privacy,
Cases in Mobile Marketing
Practical business applications
Listening to customers and
Global social media
Integrating with offline
Practice using Social Media
blogs, Linkedin, Facebook, You
What are the job prospects?
One of the fastest growing business categories, and a very exciting
field to connect with other disciplines as well.
Other jobs found on Aquent.com
Positions : All types of organizations
seeking skilled marketers
Social Media Integration Producer
Social Media Marketing Manager
Social Media Consultant
Other schools with similar programs
San Diego State University Extension
University of San Francisco Extension
UC Irvine Extension
Rutgers University Extension (Mini-MBA in Mobile)
Full Sail University
Cornell University Extension
Southern New Hampshire University (MBA in Social Media)
Dr. Mary Beth McCabe
Or text: 858 488 2867
Or call mobile (same number)