Tips for Building Your Brand by the National Association of Distinguished Professionals
This presentation by the National Association of Distinguished Professionals seeks to aid Professional individuals in their business pursuits as well as their personal lives. This presentation details ways one can build their online brand in order to create an accurate and up-to-date portray of themselves online. Within this presentation, one can find some guidelines for cultivating their personal brand.
Published on: Mar 3, 2016
Transcripts - Tips for Building Your Brand by the National Association of Distinguished Professionals
Tips for Building your
How to Cultivate an Online Presence that Best
National Association of Distinguished Professionals
In today’s world, more and more importance is being given
to how an individual presents themselves on the internet.
Thus, it is important to think about the ramifications of
presenting yourself poorly on the internet.
This presentation will (hopefully) provide you with some
insight as to how you can cultivate/improve a stellar
personal brand that you will be proud to present to others.
1. Who Are You? What do
You want to Promote?
• A personal brand needs to be, well,
personal. Start to think about the
moments/successes that best
exemplify your personality as well
as your professional side.
• Be honest in your self-presentation
within your brand. It will make for
the best fit when it comes to finding
a job or applying to schools.
2. Create a Website
• Pinpointing how you want to present
yourself is important, but then comes
the next step: converting that idea into
a website that is the visual
representation of your brand.
• A comprehensive website that
provides writing samples, work
history, personal anecdotes and work
history is a great way to introduce
yourself prior to the personal
introduction. It gives whomever you
are meeting more of an idea of who
you are and what you’re all
about,without you having to
extensively explain yourself
3. Revise Your Social
• Nothing will ruin your carefully-cultivated
faster than a few unflattering
and unprofessional photos dug
up from Facebook. Make sure
your social media is properly
tailored to align with and
enhance the brand you are
creating for yourself.
• Make sure you double-check
your privacy settings for your
social media. Better yet, don’t
even post those party pics in
the first place!
4. Send a Message
• If your brand doesn’t stand for
something, if it does not send a
message to those looking at it,
then what good is it really?
• Make sure you not only have a
message for your brand, but that
it is specific and industry-targeted
in order to wow your intended
• Be sure you are considering your
brand not only in how it reflects
you, but as to how it coincides
with your niche of interest
5. Utilize Social Media as a
• Once you have secured a brand that
you are proud of and ready to
showcase, utilize your social media
platforms to promote said brand.
• More Professional platforms, such as
LinkedIn, can be extremely effective
in further pushing your brand out to
• LinkedIn tends to rank high in search
engines, so by connecting your
personal brand with your LinkedIn, it
is likely you are increasing your
brand’s visibility as well as reaching
your target audience.
6. Expect and Allow for Growth
• As you progress as a student or
within your career, it is expected that
your brand will develop and expand
• It is important to keep your brand up
to date with the changes &
accomplishments in your life as you
move forward, don’t just create it
and never look back
• Your brand should consistently be
an accurate reflection of you- make
sure that your brand grows as you
do, in both personal and