Nathalie Lawson Portfolio
Published on: Mar 3, 2016
Transcripts - Nathalie Lawson Portfolio
WiltransInternational’spreviouswebsitehad notbeen updatedsince2006.Utilisingtheamazing
travel photos in the company’s database, I created a newer, cleaner website that enticed its
clients to travel while also providing clear information on booking and press releases. releases.
For several cruise line companies I customised weekly EDMs adhering to each company’s
speciﬁc style guides. The promotion of weekly news and breaking offers was created with
active imagery, dynamic colours and shapes.
edm design The Regent Seven Seas Cruises weekly EDMs needed to conform to a formal and traditional style
guide. This was creatively achieved with the dynamic use of their travel photography.
Contemporary, modern info-graphic panels and informative brochures were created for the
iconic Rose Seidler House in Sydney. achieved through the use of primary colours and geometric
line drawings, echoing that of the 50’s modern architectural style of the house.
rose seidler house
These info-graphic panels were included in The Historic Houses Top Ten Info-graphic Competition.
rose seidler house
Designing a contemporary book on typography was achieved through the contrast of historical
typography methods of type-writing and custom handwriting with pixellated images and fonts.
Pixel Power is a dynamic layout paying homage to graphical elements of old computer fonts.
A visually engaging article was created through bold graphics and play with historical type.
Paper Baby was especially created for the Invitation design company Paper 2 in response to its
owner requesting an updated design of a paper doll.
This invitation was a special customised ‘Day of the Dead’ style for a wedding set in Mexico.
Feedback from the clients and their families were very positive and remains a career highlight.
Stevie Loves Photography requested a comic avatar design for commercial and publicity use.
Stevie loved the illustration so much she used it for her Facebook and Instagram accounts too.
These characters were a happy by-product of a ‘character a week’ design challenge. Strange
and fantastical, they are aggressive but cute beings who live in another dimension.