Nate Riggs | Professional Experience
Published on: Mar 3, 2016
Transcripts - Nate Riggs | Professional Experience
ADDRESS: 6030 SUNWOOD PL, WESTERVILLE, OH 43081
WEBSITE & BLOG: NATERIGGS.COM
✓ 12 years of tested marketing experience in advertising and digital agencies, corporate marketing departments
and as an independent strategy consultant.
✓ Developed and implemented integrated marketing strategies for more than 40 B2B and B2C brands, including 3
Fortune 500 companies.
✓ Led the digital/social media marketing launch of “Bob Evans Family Nights”, a campaign that generated a
comparable sales lift of 69.45% across 565 restaurants for the Tuesday dinner-part after the ﬁrst 30 days of launch.
✓ Managed CRM database and email marketing programs ranging from under 1000 to approximately 1 million cus-
tomers and subscribers.
✓ Reduced a $1.3 million digital marketing budget by approximately 16% in less than 90 days, while
maintaining all current programs and adding video production and Facebook application development capabilities.
✓ Recruited talent and led marketing teams of up to 11 specialists comprised of employees, contractors and
✓ 10 years of experience in interpreting complex data and developing meaningful marketing insights with
advanced understanding of traditional media, web, search, mobile, online advertising and social media analytics.
✓ Developed customer proﬁles and implemented segmentation strategies in seven different companies, with a
focus on aligning marketing tactics with consumer behavioral trends towards the adoption of new technology.
✓ Published on a regular basis in multiple business publications including FastCasual.com, QSRweb.com,
CCO Magazine, the Content Marketing Institute, Content Igloo Magazine and others.
✓ Deliver professional keynote presentations at national conferences and private corporate events on content
marketing, social media, mobile device adoption, and other technology and marketing trends.
“Nate is a passionate marketer who truly understands how digital and social media can impact how brands engage
consumers, helping to build long-term relationships. His contributions at Bob Evans range across many aspects of our
digital marketing program, from growing the CRM database to better integration of ofﬂine and online media.”
Dee Hadley, SVP Marketing, Bob Evans Restaurants - February 2012
SKILLS & EXPERTISE SUMMARY
1 email@example.com | 614-348-2646
Advisory Roles, Board and Association Memberships
✓ 2010 – current: Board Member, Ohio University Ralph & Luci Schey Sales Centre
✓ 2010 – 2011: Professional Advisor, The Ohio State University Social Media Club
✓ 2009 – 2010: Interactive Committee Chair, Transportation Marketing & Sales Association
✓ 2008 – 2009: Strategic Advisor for Social Media, Transportation Marketing & Sales Association
The Karcher Group | Director of Social Business! ! ! 2012 - current
My consultancy Social Business Strategies, LLC was acquired by The Karcher Group in
January of 2012. I am responsible for executing TKG’s content marketing program as well as
strategy development for select clients.
✓ Reorganized and managed the agency’s email marketing program.
✓ Developed and managed the editorial process for the agency’s content marketing blog,
TKGenius.com. Recruited, trained and managed 26 internal contributors.
✓ Increased unique visitor trafﬁc to TKGenius.com by 259.45% to an average of 5,543
monthly unique visitors since November 2012.
✓ Developed the agency’s client engagement process for social media competitive analysis
and strategy development.
✓ Developed the strategy for a 220+ unit fast casual restaurant brand.
Nate Riggs, LLC | Keynote Speaker, Facilitator, Author, Coach & Trainer 2010 - current
Nate Riggs, LLC houses my professional speaking and educational content products and
services. I regularly speak at national conferences and private events on topics related to
content marketing, social media and other technology trends.
✓ Past conference highlights: BlogWorld, Content Marketing World, Food Service Social
Media Universe, Public Library Association National Conference, Ohio Growth Summit,
American Marketing International Collegiate and Market Research Conferences, Blog-
Paws Pet Industry Conference, BMA Engage, Media Post Search Insider Summit, Hawaii
Social Media Summit and others.
✓ Recruited in 2012 by the Ohio University School of Business to teach as adjunct
marketing faculty, and teach one Online Marketing Strategies class per semester.
Bob Evans Restaurants | Digital Marketing Manager" " " " 2011 - 2012
Recruited into this position by Bob Evans and was responsible for managing all digital
marketing activities across 565 restaurants, from strategy through execution.
✓ Led the digital/social media marketing launch of “Bob Evans Family Nights”. Campaign
generated an average sales lift of 69.45% for the Tuesday dinner day-part within the ﬁrst
30 days of launch.
✓ Optimized digital marketing expenditures and reduced costs by approximately 16% in
less than 90 days while maintaining programs and adding capabilities.
✓ Increased the Facebook fan base by over 46,000 (approximately 33%) in less than 90
days while maintaining an ‘owned’ content reach of over 8% of the total fan base.
✓ Optimized and managed the ‘BEMail’ email marketing program with CRM database of
nearly 1 million subscribers. Reduced subscriber acquisition from over $2.20 CPA to less
than $0.20 CPA while adding new subscribers at a rate of 400 per day.
✓ Negotiated and developed a partnership with VFW America and developed the digital
integration plan in support the “Bob Evans Salutes America” branding campaign.
Social Business Strategies, LLC | Content Marketing Consultant ! ! 2009 - 2012
Advised mid-sized & large companies on how to build and sustain enterprise-level content
marketing and social media marketing programs.
✓ Created integrated marketing and social media strategies for a variety of B2B and B2C
businesses including 3 Fortune 500 companies.
✓ Generated just over $82,000 in consulting in my ﬁrst year of operation and doubled
revenues in 2010.
“Nate understands the digital
space better than anyone I
have met. He has a strong
understanding of strategy
and did a great job of
creating digital plans and
programs that met the
strategic needs of the
business. Nate also worked
tirelessly to make sure
programs were implemented
on budget and within
- Tom Marchese, VP
Marketing, Bob Evans
“At a time when many people
were claiming they had social
media expertise ... Nate
proved it. He has led our use
of social media as a driver of
internal culture, as well as a
way to provide outstanding
service to our clients'
customers. I appreciate the
business and personal
relationship I've developed
with Nate and look forward to
our continued opportunities.”
– Sam Falletta, President,
Incept Corp – April 2011
“Nate is uniquely able to
deﬁne and create success
online with rapt attention to
detail and a healthy
willingness to dive in when
others skeptically shy away.
Whether you need social
marketing, content execution,
blogging for business, a
speaker, or an integrated
marketing strategy – Nate
Riggs is a sure bet. I know.
I’ve seen him do it.”
- Josh Gordon, Manager of
Zimmer - August 2012
firstname.lastname@example.org | 614-348-2646
People To My Site & Young Isaac, Inc. | Director of Business Development ! 2008 - 2009
People To My Site (PTMS), a full-service digital marketing agency acquired Young Isaac Inc., a
full service branding and advertising agency where I was employed in 2008 as director of
business development. I helped senior management navigate the transition to PTMS, and
continued in the same role in the new company.
✓ Generated over $893,000 in new business revenue between July 2008 to April 2009,
approximately 17% of total sales.
BestTransport.com | Marketing Manager ! ! ! ! ! 2007 - 2008
Cloud-based transportation and logistics management system in the truckload freight industry.
I directed all web properties, content creation, event marketing, public relations, brand and
creative development, budget planning, lead generation and the launch of BestMatch.com, the
industries ﬁrst social marketplace for freight logistics.
✓ Launched the company’s ﬁrst multi-author blog and grew the audience to over 300
subscribers within 12 months.
✓ Developed and hosted the annual user’s conference, a three-day event with over 130
transportation logistics executives.
✓ Helped the BestMatch.com product gain editorial placement in Logistics Today, Inbound
Logistics and other publications.
Total Image Specialists | Business Development Manager ! ! ! 2005 - 2007
$50 million retail marketing and merchandising agency, that executed brand décor rollouts for
national restaurant and retail chains including Wendy’s International, Subway and others.
✓ Generated $1.14 million of new revenue between 2006 - 2007 and implemented the
company’s ﬁrst CRM database.
✓ Managed the agency RFP and relationship to optimize the company website for search.
LP Financial Services | Inbound Sales Manager" " " " " 2004 - 2005
Held the top sales position and was promoted to manager of a team of six representatives.
Power Shack Fitness Centers | Marketing Specialist ! ! ! ! 2001 - 2004
Joined company part-time while completing my undergraduate degree at Otterbein College
“Nate is results oriented and
pragmatic thinker. He is
extremely experience with
online marketing best
practices. His insight and
openness to contribute are
key in making his a great
– Jason Krac, Director CRM
Data Operations, Limited
Brands Inc.– April 2008
“Nate brings a high degree of
energy to his work. He is
detail oriented, and doesn't
shy away from or give up on
difﬁcult tasks. Through his
efforts with trade
associations, industry events,
print and the internet, we've
made real gains. I appreciate
the enthusiasm that he brings
to his role.”
– Bob Parsley, Vice President
email@example.com | 614-348-2646
“Nate has the chops and the
passion to help deliver social
media strategy advice and
execution to your
organization. His presentation
at the Ohio Growth Summit
left me feeling that he's
heading in a good direction.
Nate deﬁnitely deserves
consideration for his abilities.”
Chris Brogan, New York
Times Best Selling Author,
Professional Speaker - June
Bachelor of the Arts in Communications & Media | Otterbein University, 2004
✓ 2002 - 2003 Treasurer, Pi Beta Sigma Fraternity
✓ 2003 - 2004 Promotions Director, WOBN Westerville 101.5 The Rock
Gallup Strengths Finder Talent Themes
1. Strategic - can quickly spot the relevant patterns in complexity.
2. Individualization - gift for naturally building productive teams.
3. Futuristic - inspire others with visions of the future.
4. Maximizer - ability to identify and nurture strengths in others to achieve excellence.
5. Learner - great desire to learn and ability to thrive in dynamic work environments.
References are available upon request.