To obtaina challenging andinsightful positioninthe Advertising arena where I can utilize myacadem...
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Natasha Poonja Linked In

Published on: Mar 3, 2016

Transcripts - Natasha Poonja Linked In

  • 1. NATASHA POONJA OBJECTIVE To obtaina challenging andinsightful positioninthe Advertising arena where I can utilize myacademic andprofessional backgroundandaddsignificant value to a companyor client. EDUCATION B.A.:DePaul University– Chicago, Illinois, March 2012 – August 2015 (Expected) Major:Advertising& Public Relations Dean’s List EXPERIENCE Starcom MediaVest Group, Chicago, IL –Intern January 2015 – March 2015 Client: Wrigley, a reach based marketing brand. Assisted with dailytasks, which included using multiple media programs, also helped implement and allocate a strategic 2016 plan.  Client:Wrigley  Assistedwith 2016 PlanningExtra & JuicyFruit HSPMarket byunderstanding how to allocate funds for the budget andusedmarketplace trends to implement intoplan  Updatedthe monthly Commitment Tracker with PreferredPartners—Aol, Viacom, Batanga, AdsMovil, BrightRoll,  Published weeklynewsletter showcasing industrytrends:AdWeek, AdAge, Business Insider  Social Media Searchon brands within Wrigleyto capture trends occurring withinthe brand  Primaryduties include cross-channel strategicalplanning andDigital activation  Developedclient-readypresentations andmedia recommendations to Wrigley’s BrandMarketingTeam  Helped managedSkittles, Starburst, and 5 gum brands acrossGMDisplay, Hispanic Display, andOnline Videoinitiatives  Utilizedmedia research tools to aid incampaigndevelopment anddailyteam deliverables  AssistedwithMFA’s, IO’s, Workbooks, Traffic Sheets, PVARs across all brands  AssistedonRFI/RFP’s for Associate MediaDirectors to present to Client  Worked onNetworkOccasions, whichwere relayedto the creative team each quarter  AVI research for spendonExtra, which helps with ROI  TV change forms emailedto Creative Department in order to make sure the correct creative randuringthe period  UpdatedPrint Tracker each monthin order to allocate funds for the current year’s budget Chase Bank, Northbrook, IL –Senior Teller October 2012 – November 2014 Assisted in daily branch operations which entailed opening and closing of the premises, supervising and coordinating activities of the teller line, cash control and reconciliation, providing quick and courteous customer service, effective cross-sales, efficient and accurate transaction processing, and proper support of line operations.  Trainedandsupervised four Retail Sales Associatesto run the teller line andensuredongoingmaintenance andcompliance withbankingguidelines  Spearheadedschedulingfor all employees onweekends  Served as the keypoint ofcontact for teller related questions and troubleshooting in the absence of the manager  Selected to serve as Lead Teller;trustedwith situations requiring high-level problem solvinganddecision-makingabilities  Conducteda varietyof customer service tasks, whichincluded account balances, transferring funds, tracking deposits andvarious record changes  Expandedclientele base byinitiating conversations and unveiling customer needs and appropriatelydirecting them to other bank products and services so that personal andBank goals are consistentlymet and/or exceeded  Identifiedclient needs and surpassedexpectations byproviding quality service and timelyresolutions  Implementeda branchcashjournal to determine trends associatedwithbranchcashneeds to monitor and maintain branchlimits  Maintainedthe Vault, ATMs, TCDs, andCoin Machine andassociatedsecurityprocedures while achieving a 97% teller balancing average  Conductedmonthlyand quarterlyaudits for review inthe BranchManager’s absence  Followed bankpoliciesand procedures, and applied a high degree ofaccuracyto process transactions ina timelymanner  Ensured that exceptional levels of customer service andprofessionalism were met and maintained JP Managing Company, Greater Chicago Area, IL –Manager September 2011 – October 2012 Assisted in back office operations for the JP Managing Networktotaling 15 stores and a net worth of $15 million  Created ananalyticalsales forecastingtool to establish adequate personnel andinventorydistributionbystore  Analyzedprofit andlossreports for entire networkto identifyopportunitiesto improve profits  Worked withmarketing leadto ensure profitabilityof promotions  Built andbudgetedfor incentive program for each individual store manager  Prepareddailysales andtax reports andmanage trends leading to increasedsales andefficiency  Created and managed a workschedule for roughly50 employees andperform payroll biweekly TECHNICAL SKILLS  Microsoft Office, comScore, MRI, Nielsen, IMS, MediaTools, Outlook, Tardiis, SocialMedia REFERENCES  Available uponrequest

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