Natasha Ewhe Portfolio
Published on: Mar 3, 2016
Transcripts - Natasha Ewhe Portfolio
HELP DORA HELP CAMPAIGN
On-air promos on Nick Jr channel
Reach = 36,562 children
29,200 Housewives with kids
Microsite on nickJr.co.uk
Online display ads across Facebook, Yahoo, parenting and pre-school websites: Disney Junior,
Milkshake and Hit Entertainment.
Reach = over 1.7million unique users
National, regional, educational & trade press including
BBC Radio Clyde, Ulster TV and Scottish TV
Reach = 2.9million, Media Value = £40,892
LEGO® TV CAMPAIGNS
LEGO Friends video:
Reach = 1.67m children
LEGO Chima video:
Reach = 1.39m children
CARTOON NETWORK PARTNERSHIP
Cartoon Network Twitter post
WARNER BROS. PARTNERSHIP
Warner Bros. tweet
Competition on Warner Bros. online page = 794 entries.
Twitter & Facebook posts 248,718 followers combined.
Promotional leaflets inserted into 280,000 LEGO NINJAGO DVDs.
BRICK SHOW 2014
48,000 visitors over 4 days
5,800 goody bags sold
£3,600 Return on investment
Retail partnership: Kylie @ M&Co.
Girl Talk-branded POS in all major M&Co stores
Reader offer to receive 25% discount on Kylie products in store and online.
A dedicated Girl Talk tab on the Kylie homepage
Social media and newsletter posts
Sampling activity in store
TOTAL REACH = 668,000 people
MERLIN PARTNERSHIP: DISCOUNT OFFERS