Natalie Tsaparis' Music Magazine Evalutation
Published on: Mar 3, 2016
Transcripts - Natalie Tsaparis' Music Magazine Evalutation
1. In what ways does your media product use, develop orchallenge forms and conventions of real media products? By using a magazine with a similar audience age and genre, I used ideas and developed them in order to make the conventions of my magazine suitable for the genre. I looked at VIBE, a leading hip-hop magazine published in America. Header/Eyebrows Main cover line Bold, red and black masthead. ItThis magazine uses plain backgrounds layered behind the image andfor most of their issues. This gives the text. This is a commonimpression the background is plain in convention used by thisorder for the picture and text to stand magazine.out more. There are only two different Pull quote included for main fonts used, this convention is article in the eyebrows of the similar for all VIBE magazines. magazine. The artist modelling for this issue isBlack, red and grey are the colours used composed in a straightfor the text. Red is a colour that is used posture, making full eye contactin many issues of VIBE. The black and red with the reader. The bodypossibly conveys a meaning to the language draws the reader tomagazine such as negativity and anger notice the articles which are placedwhich is what the artist may be feeling, in the ears of the cover.this may encourage the reader to findout why the artist is feeling this way. There is no signs of a This magazine uses three layers, the barcode on this number of layers vary between each cover, which is issue. Some issues of VIBE use two, unconventional. some use three. Full bleed image
Pull quote also included for main article Header is included. Masthead included, similar to VIBE. The capitals and bold colours look appealing, also I thought using the Skyline colours black and purple could be associated with both boys and girls, this is important as my target audience is based for both genders. Eye contact with a serious expression. This conveys a sense of seriousness which may intrigue the audience to read the article, the same I positioned my model in this way expression is used by the as the gesture would attract the model on VIBE. eyes of the audience to look in the direction that the hand is pointing. By placing the main article in this area if the By using a grey and white blended eyebrows, it signifies to the background, I found it made the audience the importance of that image and text stand out more. This article, this will encourage them is effective for a cover and plain to read it. backgrounds are also a common choice with VIBE magazine.Similar to VIBE, I only used two different Full bleed imagefonts. I made this decision as I wanted tokeep my style simple, also by using acertain font for the majority of themagazine will help the audience Unlike the sample VIBE cover, Ifamiliarise themselves with the style of added a barcode. This conventionthe magazine. This is a convention that is significant to any magazineVIBE also uses, as it is common for there when being purchased.to be a main font or colours in theirmagazine. The model is dressed in casual but trendy clothes, as hip hop artists are usually dressed in contemporary clothing.
Example of a contents page from VIBE magazine There is no header The contents is written in a included in this black and cold format. It is contents, this may come common for VIBE to use three across as unconventional. lines for their contents. This convention could be used to make the magazine more original to the audience.The use of a plain backgroundcreates more focus on the imageand text, the artist on the contentsmust be the main attraction as thatis what the audience will be looking This contents used afor. variety of fonts, this makes the page look presentable.The model has a straight posture, theeye contact with the audience, alsothe clothes are contemporary which is Each page number hassignificant to hip hop, as celebrities been made bold, this isusually dress in latest fashion within an effective conventionthe hip hop industry. Also the body that many magazineslanguage suggests this magazine use so it is clear for theportrays a sense of confidence. The audience to read.audience may feel they can trust themagazines content.
Unlike VIBE’s contents, I included a header The use of the masthead being and a footer to make it more conventional. used in the contents effective so I challenged the conventions VIBE the reader is still familiar with the magazine by making my contents magazine. This is slightly headline more simple. I still used different to VIBE as they included the idea of making it bold, but I just the ‘V’ in the background. thought the plainer design would make it look more formal and easier to read. One of the main conventions of any magazine is making the page numbers stand out. Seeing as the text is mostly black, by changing the numbers to a purple colour and The model is making eye contact making them bold this will make it but rather then standing straight I easy for the reader to see it. decided a crouching position would be effective. I highlighted the text on the image to show this is the main article in the magazine.Separate sections wereused, this is so the audienceknow what parts of themagazine are articles and whatparts aren’t. This is aconvention used in VIBEmagazine, as different titlesare used for different sectionsin the magazine. I created a box out for this contents to highlight the benefits that this issue is giving to theI stuck to my main colours of audience. This isn’t found withinblack and purple, this helps the the VIBE contents page on theaudience familiarise themselves previous slide.with the design of the magazine.
Example of a double page spread from VIBE There are two main images in this article, one of them do Pull quote not include a caption which Image constrained by may come across as margin like the text. unconventional to some people. Drop cap Black and white image gives out a formal or classical impression. This could be because the artist is trying to convey his music will be around for a long Copy/text time, just like the olden day music is still around today.Plain whitebackground, thisis so the focus isnot taken awayfrom the imagery Guttersor text. The artist is looking down in this picture, although there is no eye contact the fact he is smiling gives the No page number, this impression this interview is a positive may also come across and happy one. as unconventional.
Unlike my cover, I chose not the edit the background of these images. This is because I wanted the reader to feel they have Header engaged with the star and his work, so by showing images within Title the studio the reader will feel they have had a proper insight to what the producer does. Stand first Unlike the example from VIBE, I placed captions for both images. I felt this was more conventional.I highlighted thequestions to a differentcolour from theanswers, this was tomake it clearer to theaudience what were thequestions and what werethe answers. Also thecolours portrayed thetwo different people, thepurple being theinterviewer and theblack text is the personbeing interviewed. Thiswas not shown in theVIBE double page I included page numbers in Pull quotesspread. my magazine. Without Gutters them the reader would have difficulty trying to find the article.
2. How does your media product represent particular social groups? The age group I am targeting is 16-24 year olds. I wanted the magazine to relate to both boys and girls, which was done through the colours. By using purple and black, I felt this could apply to both sexes, rather then using a more feminine colour like pink or a more masculine colour like blue. My magazine is to be distributed in the UK and the USA; as if successful this will generate a good profit for the magazine. The genre I chose was specifically Hip-Hop, which I used samples from leading magazine brands such as VIBE. One way I have tried to target my audience is by the clothing. The model I used is wearing casual but seemingly fashionable clothing, as many males wear similar clothing to this. Although my main article is focusing on a male star, other articles which are mentioned on the cover and contents include interviews from female ‘stars’ too, so this balanced between genders of my audience. I wanted my magazine to appeal to all ethnic backgrounds, the use of an Asian star means that the audience doesn’t have a specific cultural focus. All the artists included in my magazine are of diverse backgrounds, so anyone of any race can feel involved and comfortable to read my magazine. Also because my magazine focuses on a sound producer rather then an artist, I feel that people who want to enter the music business but not necessarily want to sing or dance can be encouraged to try get involved with other important roles within the music industry, as the production of music is highly significant and people tend to forget artists do not generally write or produce their own songs or backing tracks. The main article focuses on an 18 year old sound engineer, which can relate to the target audience as people who are 16 may find interest in this career, also people over the age of 18 may find they want to get involved with the star’s work. The amount of advertisement I included in my magazine is significant to my audience. Because I am basing this magazine for teenagers/ young adults, I felt there should be less advertisement as teenagers aren’t generally loaded with money, and most young adults would have only just started full time work. By using less advertisement, this appealed more to the younger audience as they aren’t going to be buying a large amount or highly expensive products.
3. What kind of media institution might distribute your media product and why?Because I want my magazine to be distributed in both the UK and the USA, I think well establishedinstitutions such as IPC could sell my magazine as it distributes other magazines such as NME. Seeing asNME is a rock based magazine, I feel my magazine as a unique selling point (USP) as it doesn’t just focuson artists; it focuses on the production of the music and the important first stages in the making of themusic before it is passed onto the singers.Another institution that could sell my magazine is Bauer, as it sells magazines such as Empire. AlthoughBauer is originally UK based, it is a worldwide institution and sells over 300 magazines. This is beneficialfor my magazine as it can be distributed to the countries that I want it to be sold in, which includes the UKand USA.The main distributor of my magazine would be newsagents and supermarkets, as those are commonplaces for people to look for magazines. These locations are effective as people of all ages are found inthese retail shops everyday, so the magazine would be in a place where many people can notice it andtake interest in purchasing it.
4. Who would be the audience for your media product?The target audience I chose for my media product is people between the ages of 16-24. Bearing in mindthis is quite a young audience, I assumed a lot of the people who want to buy my magazine won’t beearning a relatively high disposable income, as many teenagers or young adults may not even have a job.I priced my magazine at £2.50, which is an affordable and reasonable price to charge. Lessadvertisement will increase the cost of the magazine as the production cost will be higher. Because ofthe lack of adverts, the magazine may not sell as well in its early stages of release.I think my magazine can inspire people who want to get involved with the music industry, as the mainarticle includes an interview from a sound engineer who has worked his way into producing tracks forvarious stars such as Tinchey Stryder. Considering the teenager is just eighteen, stories like these couldinfluence people of any age or gender to take their music passion and make an ambition out of it. I feelthat people who read magazines forget where the music actually comes from, and the process right fromthe lyric making to the backing track is all created by different people working within the industry.Despite this, my magazine does have articles that include interviews with artists, as people enjoy readingabout the latest gossip of their favourite stars too.
5. How did you attract/address your audience? Cover Contents Page Double Page SpreadI used a range of techniques to attract and address my audience. For example, the content uses informal language, as ayounger audience can relate to the way it is written as the majority of people in the younger generation use informallanguage in everyday life. Also, my magazine uses a reasonable amount of imagery rather then text, as teenagers oryoung adults may not be willing to read a large amount of text. By using a variety of sections in the contents andcontrasting the colours, I felt this made it look more appealing to my audience. I kept my layout simple, by doing this Iused a specific font (Calibri) so my audience can familiarise themselves with the style of the magazine. Also, taking intoconsideration the magazine is targeted for both boys and girls, I used the colours purple and black. This avoided thelayout seeming like it is based to a certain gender. My backgrounds are plain for all sections of my magazine, as I wantedmy audience to focus on the main attractions which are the images and text. I felt the grey background on the covermade this effective, so the audience would notice my cover if they were to purchase it in the shops.
6. What have you learnt about technologies from the process of constructing this product?During this task, I used a variety of skills with different softwares. For example, to manipulate pictures and crop them into theright measurements I was required to use Photoshop. By changing the height, width and resolution when cropping the image Iwas able to turn my image into an A4 one, this was essential as magazines are usually an A4 size. I can now manipulate imagesand export or place them into other software’s without decreasing the quality, which was always an issue for me when I wouldedit images before. Although the process of editing the image was reasonably easy, I found more difficulty in actually takingthe pictures. Using hardware such as a professional digital camera, I was faced with the problem of making sure my camerawas focused before taking any pictures. Because of this error, I had to retake my pictures twice which was time consuming.Now I am aware that the focus of the camera must be adjusted beforehand or the images will turn out blurry. Once Iconnected the USB from the camera onto the computer, I could easily open my images and locate them within my documentswhen using Photoshop. After manipulating my image and sizing them correctly, I had to press ‘save as’ rather then save, just tomake sure my original pictures were safe if I were to make a mistake.Another software that I used in the process of constructing my magazine was Adobe InDesign. This was used to place text ontomy image, which would make it look more realistic for a cover. I placed my image onto a plain A4 document, which was easy asI had already edited the size in Photoshop. I found that adding the text was clear and straightforward, as I just had the makethe decision of what fonts and sizes I would use. Adding text boxes were pretty self explanatory, as the icons were clear to see.Once I had completed my cover in Abode InDesign, I had to export my cover in order to make it a JPEG image. The reason fordoing this was because all my work had to be placed on Wordpress. This site is specifically made for people to blog, which waswhat we used to upload all our work. Using Wordpress was simple, the only issue I had was making separate categories foreach section of my magazine. I can now upload any image onto this blog which may come in handy to me if I were to use it inthe future.Not only am I able to manipulate the size of an image, I can now edit the background by using the quick selection tool andselecting any background I wanted to get rid off. Once I had selected everything, I then erased it to make everything aroundthe image white. I could then manipulate the colour of the background by clicking the gradient tool. In the future I would liketo learn how to airbrush images as that is a useful skill to have when editing images or using Photoshop.
7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?I am now able to manipulate the background of my image, which I was not aware I could do when doing my preliminarytask. I have knowledge of how to use software’s such as Photoshop, Adobe InDesign, Wordpress and Slide Share to agood standard. I can create different styles of mastheads or colour text by mixing them together and changing thewidth of the first layers of text. This creates bold borders and make the text stand out more.I am able to save any image and manipulate it without decreasing the quality of the image, although I was taught howto do this in the preliminary task, I always forgot to click maximum pixel quality when saving image. I am now aware ofthis and can create professional images using Photoshop. I have interacted with the audience by understanding thepeople buying my magazine may not be able to afford or buy a lot of expensive products, which is why I made thedecision to add less advertisement. However, I should expand the name of the brand by getting more companies tonotice my magazine and publish their adverts in it. This will help reduce the price of the production for my magazineand hopefully reduce the original price in the future; this will attract more customers if people notice the cheaper priceand the good content. Preliminary Task Final Magazine Cover