Published on: Mar 3, 2016
Transcripts - NataliaKazakovaCV_25.11.14
Address: 10 Duncan Drive, Wokingham, RG40 2JX, UK
Telephone: 0118 9786224 / 07796254405
One-2-Edit SAAS (software as a service) integration to eliminate marketing literature
translation cost across EMEA and WE locales, S&G Division 3M PLC
Improved SEO rankings for key search terms by developing engaging content and graphics,
S&G Division 3M PLC
Supported a successful integration of Celum Synergy Digital Asset Management System,
S&G Division 3M PLC
Built a varied group of strong relationships with IT industry technical specialists.
Designing for marketing purposes, passion for interactive and animated media.
Adobe ACE (Photoshop, Flash, InDesign, Illustrator, Dreamweaver...) Design tools Expert,
Content Management and Systems (for Digital Marketing Strategy), recently used Fatwire;
IBM Websphere; DAM, for example Celum Synergy, PPC, SEO.
Webtrends and Google Analytics, Social Media.
E-mail marketing campaigns – designing, developing and launching, recently via Globase
online automated technology.
Outsourcing Agency Management (Instructions, customising work, training).
People management skills.
Versant with B2B or B2C digital marketing models.
Project management with or without any available system.
CRM and CRM systems
3M Europe, S&G Division 2010–August 2014 Digital Marketing Comms Specialist
3M Personal Safety Division provides a diverse variety of life saving/protection consumables,
services and equipment available from numerous retailers and corporate B2B and B2C business
across EMEA regional markets. Started as Web Content Administrator her role progressed to
Content Management Systems - Creating, implementing, editing and maintaining website
content and graphics, including video publishing/embedding, SEO with close communication
with the regions.
Online Marketing – Project Managing, Designing, Developing and Executing PPC and
eMail campaigns with offer landing pages inbound and on TMB Microsite Manager,
Supporting Local teams with rolling out theirs. Extracting Reports for further action. Social
Agency Management - Instruct and monitor internal and external agencies and services to
design & execute SEO and PPC and other digital marketing tools ensuring quality in terms
of UX and functionality.
Replication of eBusinesses websites for EMEA regions in close communication with the
country marketing teams.
Coordinating the creation of collateral - Customizing the services of appropriate agencies,
organizing and coordinating literature replication online, collaborating with stakeholders.
Collaboration systems – Maintaining, promoting and supporting Extranet and Intranet
facilities, recently TMB Extranet.
Online Advertising - Videos, animations and interactive elements designed to catch and
tease consumer/website visitor attention generating leads.
Staff Training - guidance and mentoring, Screen Capture Training videos.
Led the team on a number of occasions and provided guidance, management and direction.
Covered for other managers in sickness and holiday leave.
HOLME GRANGE SCHOOL 2002–2009 Science & IT Support
And Network Administrator
• Providing day to day management and administration of network system including servers,
backups and active directories.
• Communicating with external support agencies; liaising with suppliers for the repair of
equipment under warranty, etcetera.
• Installing, testing and publishing of new software to appropriate groups
• Ensuring consistent virus protection and security
• Deployment of new IT equipment; 1st and 2nd line support.
1996 –2002 Living in Europe; Business interpreter at LINGUISTIC CERVISES
Ltd; Technical administrator for Government inspection contracts with
Russia at SGS UK Ltd, Production Manager at JAZZ LAND Joined
Venture Shirts Manufacturer; Founder and Supervisor of a Bespoke
1994 Master of Science Degree, St.Petersburg Russia University of Technology and Design
2008 Cambridge Certificate of Proficiency in English for speakers of other languages (A-level
2009 Microsoft MCSA/MCSE 70-270 Professional Certificate (IBM Systems Administration)
2010 Adobe Design Suite Adobe Certified Expert (Adobe ACE)
2010 Working in Customer Care
Regular exercise and sports, fashion, mushroom hunting, cooking with traditional ingredients,
singing in local choir, gardening, reading, artwork and web design.