1968	Biscayne	Drive	||	Winter	Park,	Florida	32789
(407)	421-1860
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Nancy Tharp resume

Published on: Mar 3, 2016

Transcripts - Nancy Tharp resume

  • 1. NANCY THARP 1968 Biscayne Drive || Winter Park, Florida 32789 (407) 421-1860 SUMMARY A highly organized and detail-oriented event planner with a proven track record in developing and growing non-traditional revenue events. Proven aptitude in creating sponsorship packages for sales, promotional ads, and direct mail. Vast accomplishments in project management and implementation. Leverages customer insights and strategic forward thinking to project and identify goals, then parlays broad-based interpersonal and communication skills to convey project goals, engage team members, and deliver successes. EXPERIENCE ORLANDO SENTINEL, Orlando, Florida Event Coordinator, 2010-2015 Developed and grew non-traditional revenue events department, resulting in $850,000 of incremental revenue. Designed and created marketing sponsorship packages for sales, promotional ads, and direct mail. Created official company Facebook and webpage to facilitate interaction with clients. Built database of all sales and ticket holders, past and present. Maintained overall cash flow margin at 70%. • Received “Presidents Award” multiple years, as well as “Pride” and “Employee of the Month” awards. • Seamlessly orchestrated events with budgets of up to $100,000 for up to 5500 attendees. • Created high profile events including Scripts Spelling Bee, Reading by 9, Top 100, Latin Jazz, Bark & Brew, Pink Bash and Best Bets. Direct Mail In-House Sales, 1998-2010 Cultivated relationships, determined future needs, and developed and presented custom marketing solutions. Collaborated with print/online sales teams to create and present high-impact marketing programs for clients, direct mailings, email, and mobile. Directed clients’ marketing/advertising budgets. Analyzed clients' customer database to identify growth opportunities and new market segments. Conducted program evaluations to continually build on effectiveness and boost ROI. Managed vendor relations and negotiations. Negotiated/prepared client contracts. • Surpassed sales goals, earning multiple sales awards, including “Division Sales Award,” “Presidents Award,” and “Golden Circle Award.” • Exceeded sales goals year after year by 20%. ADDITIONAL EXPERIENCE ADVO, INC., Orlando, Florida, Print Coordinator, 1989-1998. Provided customer service and coordinated 100 jobs per week between printer and sales associates. Supervised client service representatives to achieve weekly, monthly, and annual revenue quota. Implemented weekly sales reporting tool and sales call logs to aid in revenue attainment. EDUCATION UNIVERSITY OF CENTRAL MICHIGAN, Mount Pleasant, Michigan B.S.A., Education GRAND VALLEY STATE COLLEGE, Allendale, Michigan Education COMPUTER SKILLS Word, Excel, Outlook, PowerPoint, Access

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