Hyde Park Community United Methodist Church July 2008 - March 2010
Communications Coordinator
• Deisgned and produc...
Resume - Nancy Lawler
Page 2
Hyde Park Community United Methodist Church, continued.
Sample Contributions
• Elevated and...
of 2


Published on: Mar 3, 2016

Transcripts - nancy-lawler_resume

  • 1. Hyde Park Community United Methodist Church July 2008 - March 2010 Communications Coordinator • Deisgned and produced quarterly newsletter, weekly email blasts, large-format posters for special events like lecture series, concerts, Annual Organ Concert Series, and the Consortium on Poverty • Maintained a monster website including weekly upload of videos and sound files • Wrote press releases and liaised with members of local press • Wrangled web content from both paid employees and volunteers, and edited with a gentle but effective hand. Helped the nervous few who desired to contribute by fleshing out and editing their writing • Maintained the look and feel for all communications, from finance reports to concerts, to philanthropic efforts, and individual programs for children and adults • Managed Communications Department budget • POSSIBLE Worldwide • Crown Partners • Coldwell Banker West Shell • Esther Price Candies • University of Cincinnati • H.J. Benken Garden Center & Florist • Emergency Veterinary Clinic of Cincinnati • All Creatures Animal Hospital • Milford Animal Hospital • Cincinnati Flower Growers’ Association Nancy Lawler 2500 Woodville Pike Goshen, Ohio 45122 nance.lawler@gmail.com 513-833-5449 Communications Specialist, Graphic Designer, Copywriter • Award-winning copywriter, graphic designer. I love to design engaging customer-focused, persuasive communication materials that teach, inform, and compel people to act. • Technical writing background enables me to distill complex topics into easy-to-understand concepts and steps. • Creative, versatile, flexible and smart. I thrive in an entrepreneurial environment, creating B2B and B2C marketing tools including newsletters, email blasts, web content, social media writing and graphics, ads, postcards, catalogs, press releases, case studies, sell sheets and more for small-to-medium sized organizations. • Skilled at writing informative, persuasive copy; versatile enough to create/choose the supporting graphics that convey ideas, stir emotions, and inspire action for a diverse audience. Experience Freelancer Graphic Designer & Copywriter March 2001 - Present Using a mix of strong marketing copywriting skill and excellent publication design ability, I create customer-focused B2B and B2C marketing materials, and provided communications counsel and tactical support to help businesses connect better with their customers. Contributed to my clients’ success when I took their marketing message to the next level, reduced costs, refined their identity, achieved better visibility, and helped sell their products or services through a wide range of projects. • Writer/Editor/Designer - case histories, sell sheets, newsletters, website content, brochures, news releases, rack cards, speeches, radio scripts • Email marketer - using Constant Contact, ExactTarget, and HubSpot. Includes list segmentation, results analysis, event marketing management • Web content writer - plus graphics including social media contributions like Facebook posts and Tweets • Print broker - provided counsel and print quotes to get the best quality and price for businesses Recognition • Winner, Bronze Quill Award of Excellence in Publication Design, Marketing Communications, International Association of Business Communicators, Cincinnati regional market Clients include: Cont’d.
  • 2. Resume - Nancy Lawler Page 2 Hyde Park Community United Methodist Church, continued. Sample Contributions • Elevated and unified the look and feel of communications to a professional, warm, polished style • Consistently contributed to the success of community programs, concerts, and a multitude of church projects • Produced materials for annual fund-raising efforts that were informative, effective, and promoted giving Recognition • ConstantContact All Star Award for excellence in email marketing, maintaining 20% or better open-rate for one year Second Curve Group, Inc. March 2000 - March 2001 Technical Writer, Graphic Designer Designed and wrote content for 6 regional channels of the Mercy Hospital website in Ohio, Kentucky, and Tennessee. • Created web pages, wrote content, designed/built ads and graphic elements for employee intranet • Produced and maintained annual content calendar of health observance days, including graphics • Wrote technical documentation and performed user testing for web-based utilities • Trained and supervised regional staff to use online editing tools and basic HTML to maintain content for patients • Wrote and designed training materials and monthly online employee newsletter Cadre Computer Resources March 1997 - March 2000 Marketing Communications and Technical Writer Wrote and designed anything the marketing department needed to promote this young company. • Wrote product sheets, trade show materials, proposals, press releases, radio commercials • Created web graphics, user manuals and guides • Coordinated and maintained graphics library and documentation for custom projects Sample Contributions • Ensured all marketing materials promoted the company, its products, and services in a consistent, customer-focused way—something that, as a startup, they had never done • Created the company’s first employee handbook, wrote content for and maintained employee intranet Recognition • Promoted to Copywriter, Content Developer for Marketing Communications. • Chosen to attend five-day Worldwide Web Conference in Boston Education & Certifications Indiana University, Associate Degree, Liberal Arts Cincinnati Community & Technical College, Technical Writing & Editing Certificate, emphasis on Communications & Design Ceritified Wildlife Rehabilitator, State of Ohio Department of Natural Resources, with expertise in the care and rehabilitation of the Virginia Opossum Writing and/or Design Samples Upon Request

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