Published on: Mar 3, 2016
Transcripts - Najib Baz_CV_2015
NAJIB L. BAZ
Dubai City, UAE
GSM: +97150-8508298 / +9613-567733 / SKYPE: abourony22
EXECUTIVE DIRECTOR – FRANCHISE CONSULTANT / REGIONAL OPERATIONS /
National & International
Forward looking Hotelier, Catering, food and beverage management professional with a 23 years tenure leading
regional and national operations teams. Proficient in strategic planning based on data analysis, market
forecasting and cost reduction. Manager of people and processes with intent focus people and self development
and on brand integrity and standards. Demonstrated ability to turn around underperforming businesses &
franchises by effectively coaching and mentoring of senior and middle management. Able to identify areas for
improvement and implement processes to achieve objectives & set targets through well set strategies.
Turnaround Specialist Franchise & Operations Consultancy Concept Development Cost Diminution
Customer Service Oriented Brand Integrity Team Coaching & Mentoring Territory Management
Financial Control Strategic Planning & Marketing Forecasting Tracking & Oriented Focus
Executive Director – Consultant 2015 to Present
CEDAR TREE HOSPITALITY, DUBAI, UAE
AL GHENA HOLDING, KUWAIT
Restaurant & Catering Based Companies with a vision to expand through Franchising, JV and
Partnership Locally and Regionally with diversified concepts and business models varying from Fine
Dine, Casual Dine in, Xpress and Multi-cuisine catering to different segments whether, educational,
institutional, healthcare and governmental sectors.
Uplifted & conceptualized Altissimo & Cedar Tree Restaurants to present a position in the Market
against international chains in every business model through overall assessment, identifying needs for
development, constituted Concepts briefings, refurbishment schedule and creating all necessary
Manuals for standardized building, buying and operations as well as an materializing an extensive
Branding menu with its related artworks and material orientated towards professional and standard
Business Plan is presented and agreed upon to move forward in the next 5 years.
Moreover, managed the chains and prepared all financials required for the franchisor and the potential
franchisees as well as all training Manuals, Workshops and Manpower assessment tools and measures
ensuring standards are exceptionally applied.
SHAWARMA XPRESS, BAHRAIN 2013 to 2015
QSR restaurant group with 6 restaurants in Bahrain and Master Franchise agreements in Qatar of 20
outlets, Eastern Region of Saudi Arabia of 50 outlets, North East India of 50 outlets with sub-
franchising rights and Yemen scheduled to open 7 outlets in 5 years duration.
Regional Operations & Training General Manager – ME & Asia.
Managed the overall running costs, budget and sales across the chain. Improving the business by
Standardising and installing operating systems and training within Bahrain and in the Region.
Formulated detailed training plans to achieve the franchise objectives through managing the direction,
implementation and supervision of the Franchisee outlets across the Region. Preparation and
implementation of the Opening Plan for the Brand in India.
Improved the cost of sales by 8% through inventory control system and utilizing technology.
Implemented the selection, supply and logistic Agreements for the Brand in the region and
Devised and implemented delivery system in Qatar and gave sales improve of 21% through
deliveries and a 5% increase in Take-away sales.
All regions captured achieve 85% and above on official Audit Scores.
BLACK DIAMOND SUITES AND APARTMENT SERVICES 2010 to 2013
Global Hotel and Hospitality Group in Lagos - Nigeria.
Managed all aspects of the commissioning, mobilisation, opening and ongoing management of a 5*
Hotel, comprising of 246 suites and extensive food, beverage and function operations of a consistent
90% occupancy and above.
Established the hotels staffing levels and recruitment process, championed a continuous training and
development policy. Monitored customer service practices and adopted new processes as the business
developed. Forecasted budget and sales projections according to market research, and conducted
annual audits of finances, customer service, and developed a programme of auxiliary key performance
indicators for all Departmental Management.
Identified and developed new business opportunities ensuring continued Y on Y growth above
Continually reviewed control procedures to achieve above planned profit with reduced costs for
two years running.
Launched the ‘Fiche Technique’ for food and beverage menus ensuring an efficient turn- around
of professional Menu’s for all Restaurants, Functions and special occasions.
Continuous assessment of Customer and staff high level of satisfaction.
2 IN 1 RESTAURANTS LIMITED. 2007 to 2010
QSR and Fine Dining Restaurant Group, Riyadh, KSA.
Executive Director - Operations
Overall Management control of the Groups Three concepts, totalling 24 restaurants with a combined
turnover in excess of $20 million per annum. Created implementation plans aligned with overall
brand strategies. Ensured restaurants achieved highest levels of operational standards. Promoted best
operating practices to achieve financial benchmarks at individual Restaurants. Coordinated new
product and new store development programmes and interventions, successfully exceeding the
number of new openings set in the Five Year development plan
Restructured the companies forecast for manpower and saved 10% on the labour budget.
Grew trade 22% within 6 months by developing strategic products for the market place.
Achieved a net profit of 30%, this utilising the company’s revenue to finance the new projects and
producing a positive financial performance.
AL AIN HOSPITALITYMANAGEMENT SERVICES. 2000 to 2007
Hospitality Services Support Company based in Abu Dhabi.
Mobilised and managed a 4 Million US$ project catering for all Model Schools in Abu Dhabi, Al Ain
and Eastern Region from 4 Central Kitchens with a profitable operations.
Mobilised and managed Abu Dhabi Army catering in 12 Sites and 8 Central Kitchens at a 20% Net
Mobilised and managed the catering services for the Higher Colleges of Technology with competitive
operations and at high profit margins.
ADDITIONAL EXPERIENCE (details on request)
INTERCAT L.L.C, Dubai (Subsidiary of Al Ain Hospitality Management Services)
Business Development Director / Operations.
Pursue and obtain new catering projects contracts worth of 7 Million US$ per Annum.
Managed 20 Central Kitchens with a total of 60 sites which varied from catering to 60% of the 5 Star
Hotels as well as an additional of 50 Corporate Business sites in Jebel Ali Free Zone and Dubai.
Managed a team of 20 senior managers, 60 Managers and 1300 staff members.
Developed and managed the Company’s F&B Concepts and all the Banquet services.
HARD ROCK CAFÉ,Middle East 1997 to 2000
Operations Manager - MENA
Mobilised, Opened and managed Hard Rock Café in Jordan, Ankara & Istanbul as well as overseeing
Beirut Branch operations.
AL HOMAIZI FOODSTUFF Co, Kuwait 1991 to 1997
OPERATIONS / SPECIAL PROJECTS MANAGER
Corporate Concept Development and Hungry Bunny Chain Manager.
In charge of allnew concepts and business opportunities.Investigating,researching and set up from basic
layout and platform to operationalstrategy, (Popeye’s Chicken, Apple Bees, Wolf Gang Puck, etc…)
Complete physical and procedural set up of the concept for regular operation.
Training and Development of management and staff for the concept from within the hierarchy ranks.
Site selection, Feasibility Studies, Market Surveys.
Concept Definition; identifying the revenue generating business models.
Manage the Hungry Bunny Restaurants Chain consisting of 24 restaurantsand The Conversion Process
to Burger King Chain, (Converted 10 Units).
Arby’s Operations Manager
Managing Arby’s Concept in Kuwait with a Specified Focus on the Transition to Roast Town, very
deeply involved with practicalplanning for Profit Generation from Marketing and Operations standpoint.
Layout and Planning for Roast Town.
SOP’s for Hospitality, Quality, Service and Cleanliness were designed & developed to meet highest
Central Order Taking Concept and Projects Manager
Concept Developmentand the implementation of the Central Order Taking, thus handling 75% of the
company’s revenue through Pizza Hut and Hungry Bunny Home Delivery, Phone Orders and tele-
Further businessdevelopment through a tailor made marketing plan reflected in 25% incrementalgrowth
over the previous annual quarter.
Designed the Manual of Operations for Training and Development inclusive of all Operational
Checklists and Trouble Shooting Guide.
Specifically involved with high level of IT, Tele-communication and Audio-Visual technology.
Managing the Company’s owned Home Delivery Fleet, consisting of 250 delivery, logistics &
Responsible of optimising vehicles’ efficiency through proper maintenance, control systems, purchases
and developing the conceptof Corporate Fleet Department where other businesses were merged thus
capitalizing on the resources.
Inventory Control and handling Legal and all related insurance matters.
Properties Department Manager
Managed the company’s properties negotiations.
Confirm Business Viability and site feasibility study.
Market Surveying and Intelligence analysing competition performance within the territory.
IKEARestaurant and Bistro ConceptDevelopmentManager
Certified as IKEA Food Service Manager from (IFS) International System Holland And Sweden.
Handled the Concept & project from Layout, Construction to the Grand Opening.
Trained all Management for eventual handover.
Constituted the Restaurant’s budget, financial performance and a five years business plan.
Pizza Hut Home DeliveryConcept/CustomerService Manager
Introduction of the Home Delivery Concept in Kuwait.
Expansion to 21 Stores by the end of year 1994, covering practically all of Kuwait.
Home Delivery contributed to a phenomenalgrowth of 23% overthe previous annualfiguresresulting in
“Franchisee of the year” Award, in 1994, for Pizza Hut Kuwait.
Managementtraining and implementation of The Delivery Service Challenge workshop in the Pizza Hut
DELCOS and RBD’s.
Shifting the focus to more efficient management and Customer Service oriented to the Home Delivery
Implemented a specialized marketing plan and activities to ensure highest redemption rates.
Training Manager (Pizza Hut & ARBY’s Kuwait )
Certified Training Manager from PepsiCo.
Responsible for certifying RestaurantManagers and delivering training modules on HQS&C standards.
Designed and developed Arby’s Stations Training Checklists for Management and crew positions.
Developed and Designed a Comprehensive Restaurant Manager Training Program.
Developed, standardised and conducted numerous Job related and professional training programs.
MBA – Major (International Business) – University of Bombay
MIB – Major (International Business) – University of Wollongong
Financial Management Sales Development Food Hygiene
Pizza Hut International Management Training NHS Personnel Management
Hard Rock Cafe Management Training Train the Trainer
Certified Pizza Hut Training Manager – PepsiCo Certified Food Service Manager IKEAIntl.