Press release the #fantastico name hunt
#fantastico name hunt
Published on: Mar 4, 2016
Transcripts - Press release the #fantastico name hunt
Tata Motors announces a global crowd-sourcing contest to finalise
the new name for its exciting, dynamic hatchback
The #Fantastico Name Hunt
February, 2016: Tata Motors has announced the #Fantastico Name Hunt, a
crowd-sourcing activity for all netizens to suggest a new name for its cool hatchback, previously
named – ZICA (acronym derived from Zippy Car). This stylish, dynamic and cool hatchback has
been showcased publicly for the first time at the Auto Expo 2016, in New Delhi (Greater Noida).
While it carries the ‘Zica’ label for the duration of the event, the new name will be announced
after a few weeks, ensuring all necessary consumer/ branding and regulatory aspects are
addressed, and the launch will take place thereafter.
Through the contest – #Fantastico Name Hunt, the Company will be looking forward to
suggestions from its fans and audiences around the world to share what they think should be
the name of the car.
Over the next three days, the Company will receive all entries through its social media channels.
The hunt for the new name will end at 23:59 IST, 18:29 GMT and 13:29 EST on 7th
2016. The Company will further shortlist these entries for viewers to vote for their favourite
name. One of the lucky contestant whose selection matches the final name, stands a chance to
win the car (if within India) or win a reward of equal value, if located outside India.
The contest is being conducted on social media and mobile platforms with entries being
accepted via SMS and whatsapp, making it easier for customers to share their nominations.
With this, Tata Motors looks forward to introducing more such innovative and engaging
initiatives to ensure enhanced customer participation and engagement.
The new car is backed by Tata Motors’ “Made of Great” campaign, with the motto, “What drives
us from within is what makes us great”. Tata Motors is committed to doing what is right for its
customers; the car, which has been designed for young people, has already received
enthusiastic reviews from informed commentators, and the company is determined to place it in
the market addressing all relevant needs of the target audience.
To participate in this exciting contest, customers can use the below mentioned platforms:
Facebook handle: www.facebook.com/tatamotorsmadeofgreat
Twitter handle: https://twitter.com/madeofgreat
Via SMS <Name of the car> to 9227112345
Via Whatsapp <Name of the car> to 09920425487
About Tata Motors
Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR
2,62,796 crores (USD 42.04 billion) in 2014-15. Through subsidiaries and associate companies, Tata
Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is
Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial
joint venture with Fiat in India. With over 8 million Tata vehicles plying in India, Tata Motors is the
country’s market leader in commercial vehicles and among the top in passenger vehicles. Tata cars,
buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South
Asia, South East Asia, South America, Australia, CIS and Russia.
(www.tatamotors.com ; also follow us on Twitter: https://twitter.com/TataMotors)
For more information, please contact:
Ms. Ashmita Pillay
Corporate Communications- Senior Manager,
Tata Motors Limited
Email – firstname.lastname@example.org