National honda 2 wheelers is no. 1 in 8 states and 1 UT Maharashtra
Honda 2Wheelers increases market leadership - Press Release
Published on: Mar 3, 2016
Transcripts - National honda 2 wheelers is no. 1 in 8 states and 1 UT Maharashtra
* All data as per April-June quarter state-wise sales data released by SIAM
Honda 2Wheelers increases market leadership
Becomes No.1 two-wheeler brand in 8 States + 1 UT*
Growing faster than industry, Honda consolidates leadership in Maharashtra with 40%
With 63% share in automatic scooter, nearly 2 out of 3 scooters sold in Maharashtra are
Becomes No. 1 two-wheeler company for 1st
time in 3 new States (Gujarat, Punjab, Delhi)
Increases market share trend in 19 States
Leading the Scooterization trend, Honda’s market share in automatic scooter segment is
above 50% in 27 States
Maharashtra, 15 October 2015 – Creating a new milestone Honda Motorcycle & Scooter India Pvt. Ltd.
(HMSI) is now No. 1 selling 2Wheeler brand across 8 States and 1 Union Territory across India
as per latest sales figures provided by Society of Indian Automobile Manufacturers (SIAM) for first
quarter of FY’2015-16.
Honda adds 3 new States (Gujarat, Punjab and Delhi) to its No. 1 tally
Increasing preference for Honda 2Wheelers made Honda Wings - the ‘No. 1 selling two-wheeler brand’ in
8 States (Maharashtra, Karnataka, Gujarat, Kerala, Punjab, Delhi, Himachal Pradesh, Goa) and 1 Union
Overall, Honda 2Wheeler’s all India market share grew 2% points to 26% in first quarter of FY’2015-16.
Within States, Honda’s market share zoomed to over 50% in 2 states + 1 Union Territory (Chandigarh,
Himachal Pradesh and Goa), crossed 40% mark in 2 key states (Maharashtra, Gujarat) and was well
above 30% mark in an additional 7 States (Delhi, Punjab, Uttarakhand, Karnataka, Kerala, Tamil Nadu
Noteworthy that Honda 2Wheelers sales grew progressively in total of 28 States including many
motorcycle dominated states like Uttar Pradesh (14%), Haryana(7%), Assam(13%, West Bengal(19%),
Madhya Pradesh(3%), Punjab (8%), Rajasthan(12%), Bihar (7%), Jharkhand(14%), Chhattisgarh(16%)
and Tamil Nadu(8%).
Honda has strengthened its undisputed leadership in automatic scooter segment and is
leading the scooterization of Indian 2Wheeler industry across all 29 States and UTs. Infact,
Honda’s market share in automatic scooter is as high as over 80% in Chandigarh, Himachal Pradesh and
over 70% in 3 States (Andhra Pradesh, Haryana and Uttarakhand).
Commenting on Honda’s performance, Mr. Keita Muramatsu, President & CEO, Honda Motorcycle &
Scooter India, said, “In the first quarter of FY’2015-16,Honda grew 5 times faster than the industry.
Honda 2Wheeler is now the ‘Most preferred 2-wheeler brand’ in an impressive 8 States and 1 Union
Territory. Our strategy to launch many new models in both scooter and motorcycle segments, network
expansion in smaller towns, increased flexibility in production mix to meet demand and top of mind brand
recall brand has been well accepted in the market.”
On achieving the fete, Mr. Yadvinder Singh Guleria, Senior Vice President, Honda Motorcycle &
Scooter India, said, “Honda’s success story is a result of the continued trust reposed by customers on
the Honda brand. Infact, the overwhelming demand for the iconic Activa has led the brand cross one
million sales in just five months of FY15-16. Our newly launched motorcycles Livo and CBR 650F are
receiving a tremendous response. Now with the onset of festive season, we are confident of driving the
next growth-curve for Honda in India.”
For Further Information, please contact:
Public Relation Department - Honda Motorcycle & Scooter India Pvt. Ltd