Testimony.“Nametag International is very professional, “Nametag is highly professional, creative andhighly energet...
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Pop Up Bowl

Published on: Mar 4, 2016

Transcripts - Pop Up Bowl

  • 1. Testimony.“Nametag International is very professional, “Nametag is highly professional, creative andhighly energetic and skilled at strategic delivers excellent customer service.”thinking.” New Products Team Director, Marketing Schering-Plough Wyeth “The work of Nametag is outstanding! The“Every facet of the project was handled name has advanced our business position.”professionally and enthusiastically. It made a Vice President Marketinghuge project a piece of cake!” Urologix Director, Marketing American Medical Systems “As a rule, I am someone cautious in using consultants, but definitely not in the brandChallenge“What most impressed me about Nametag’s strategy and naming area. The expertise ofDevelop a sub-brand name for a microwave popcorn bag exceptional. Theywork was the way that they based their Nametag International is that turns into are smart, strategic, easy to work with andprocess and creative work on our businessa bowl. made that the foundation andstrategy and very, very effective. I’ve worked with them forcompass of the project’s direction.” years and plan to continue doing so.” Vice President, Marketing CEOSolution Regions Boston ScientificNametag® developed the name Orville Redenbacher’s Pop Up Bowl™ toconvey the simpleas a brand has been innovation of the popcornthis project.“The name CareSource convenience and “Nametag’s work was great on bagphenomenal; it has served us so well. We The name is perfect.“transforming into a shareable bowl. Marketing Communications Managercould not have done this without you.” CEO Transoma Medical CareSource “The final results met and exceeded the“The nomenclature strategy work that Nam- project criteria.”etag conducted has been nothing short Director, Marketing “Nametagof remarkable. Without a doubt it was an is an outstanding strategic partner.” CNSexcellent investment of resources and time tocreate a memorable identity, which was Director Innovation Marketing “The work we have done on positioning withcritical to the projects success.” Nametag is the best workConAgra Foods we have ever done. CEO It really has helped set our business apart Allina Hospitals & Clinics from the competition.” Vice President, Marketing HealthPartners nametagintl.com

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