eCommerce Product Page Design - Price and availability
Let shoppers know about the availability of the product and the actual cost of the product including shipping charges if any right on the product page itself.
Published on: Mar 4, 2016
Transcripts - eCommerce Product Page Design - Price and availability
E C O M M E R C E
P o i n t e r s o n h o w t o d i s p l a y p r i c e a n d a v a i l a b i l i t y
i n f o r m a t i o n o n a p roduct page
eCommerc e U X D e s i g n a M i n e W h a t i n i t i a t i v e
Nothing is more frustrating than trying to add a product to your cart and then realising it isn’t
available. Let shoppers know about the availability of your merchandise with a simple statement
such as ‘In stock and ready to ship’ or ‘out of Stock’.
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Inadequacy will compel your visitors to take action. So, if your stock level is running low specify it on
your product page like ‘Only 3 items remaining’ as it will create a sense of urgency.
Average order value increased by 26%. Read on to find out more on
how we helped.
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A good product page should tell the
shoppers exactly how much the product will
cost them. Make your product price stand
out by using larger font sizes, bold formatting
and a different color. Be clear and upfront
about the price, don’t hide any shipping
charges from the product pages.
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Highlight discount if
When a product is on discount, strike-out
the regular price and display the discounted
price more prominently. Calculate the
percentage savings between the regular price
and the discounted price and say something
like ‘Discount: xx%’ or ‘You save: xx%’ in the
product page as it will build interest toward
that product and persuade the users to buy.
Also highlight the percentage of savings.
See how a large fashion retailer used MineWhat to reduce exit rates
on their Out of stock pages by 2%.
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