Pop up shop for online businesses
Take ur brand online with pop up shop
Published on: Mar 4, 2016
Transcripts - Pop up shop for online businesses
How to take your brand offline
What is pop up shop?
A “pop-up shop” is a short-term, temporary retail event that is "here today, gone tomorrow".
Pop-up retail is the temporary use of physical space to create a long term, lasting impression
with potential customers. A pop-up shop allows you to communicate your brand’s promise to
your customers through the use of a unique and engaging physical environment while creating
an immersive shopping experience.
In order to successfully create a pop-up shop experience that gives you a taste of success in the
retail environment, it’s important to have a good deal of insights on two very important things.
1. Your Brand
2. Your Customer
Knowing as much as possible about these two things will allow you to make interior and visual
merchandising decisions that will attract your target customers and help them quickly
understand who you are, what you sell, and what you stand for.
DEFINING YOUR BRAND
In order to have a good understanding of your brand, begin by jotting down the answers to the
1. How do you differentiate yourself fromcompetitors?
2. What are your unique value propositions?
3. What the benefits and features of your products?
4. What’s your story? (I.e. how was the company founded?)
5. How does your logo and brand color exude what you stand for?
6. What are your mission/vision/brand messages?
7. What kind of experience do you want your customer to have?
8. Why is the world a better place with you around?
9. What words/phrases/messages do you want people to associate with your company?
DEFINING YOUR CUSTOMER
Side-by-side with knowledge of your brand comes knowing your customer inside-out and again
if you sell online.
Here are some questions you can answer to start to better defining your customer personas:
How old are they?
Where do they live?
What’s their gender?
What’s their income level?
What’s their educational level?
What’s their relationship status?
What occupations are they most likely to have?
What’s their ethnic background?
DETERMINING CUSTOMER PSYCHOGRAPHICS
How would you characterize their personality?
What kind of attitudes do they live by?
What are the values?
What are their interests and hobbies?
What kind of lifestyle behaviors’ do they exhibit?
Putting the Two Together
When you’ve got a good handle of your brand and your customer, up next, It’s time to start
considering how your knowledge of your brand will translate into creating the ideal retail
interior for your pop-up shop. You’re newfound or additional insight will help you make
decisions around important interior design elements like:
3. Faux finishes
4. Wood paneling
5. Mirrored walls
6. Wall systems
1. Vinyl tile
2. Ceramic tile
3. Hardwood flooring