Political Ads and Campaigns
Published on: Mar 4, 2016
Transcripts - Political Ads and Campaigns
We have all seen them…and most of us want to change the channel…
1964 "Daisy Girl" Lyndon Johnson Political Ad they communicateinformation that affects us all.
What every communications student should know about… /Campaigns litical AdsPo
What is it? “communications supporting or opposing a candidate for nomination or election to either a public ofﬁce or an ofﬁce of a political party.”
Who uses it?Voters use them tomake decisions Candidates use them to inﬂuence voters
So what…? Political ads and campaigns help increase interpersonal communication between the politicians staff so they can come up with advertising plans together.
Political ads affect how one feels about a candidate, can cause agreater interest in the election, and can change a voters opinion.Voters with less political knowledgeare more likely to be inﬂuenced by political advertising.
CriticismPolitical advertising can often be negative.Sponsors of these ads target individualcandidates. Most of the time votersunderstand this and do not take them tooseriously.
Research has shown that most voters, again, dislike ads thatattack another candidate and thatmost topics in these ads are unfair. Most voters do not trust political ads.
It has been found that those who watch or hear political adsremember more about the negative ads than the positive ads. The negative ad can cause thevoter to change his or her opinionor have doubts when deciding how to vote in an election.
Present ers choice Did yo u know?A voter is most likely go ing to believe an ad, evemay be false, if he or sh n if it e dislikes the targetedcandidate.These ads reinforce wha t the voter thinks abouther preferred candidate his or . ts pr opose threa ical ads will ot include a Many ne gative polit on these ads d d and risk s. However, t th ese risks an rd er to preven plan o f action in o threats.
Therefore,sponsors of these negative ads should educate voters instead of attacking other candidates.
In conclusion, instead of changing the channel, us voters can now listen to the type of ad and make educated decisions in any political election.
Credits h+p://commons.wikimedia.org/wiki/File:Commercial-‐LBJ1964ElecConAdDaisyGirl.ogv h+p://www.ﬂickr.com/photos/feastoﬀools/2593934543/ h+p://www.ﬂickr.com/photos/usnaConalarchives/6426697807/ h+p://www.ﬂickr.com/photos/celloc/2988366229/ h+p://www.ﬂickr.com/photos/solbronumberone/2868380887/ h+p://www.ﬂickr.com/photos/jamelah/3002492619/ h+p://www.ﬂickr.com/photos/groovymother/1206524/ Quote on slide 5 -‐ h+p://www.ethics.state.tx.us/guides/G11polad.htm
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