Natural capitalism creating the next industrial revolution by l. hunter lovins reinvention
Published on: Mar 3, 2016
Transcripts - Natural capitalism creating the next industrial revolution by l. hunter lovins reinvention
Natural Capitalism: Creating the Next Industrial Revolution by L. Hunter Lovins There Is HopeIn Natural Capitalism, three top strategists show how leading-edgecompanies are practicing a new type of industrialism that is more efficientand profitable while saving the environment and creating jobs. PaulHawken and Amory and Hunter Lovins write that in the next century, carswill get 200 miles per gallon without compromising safety and power,manufacturers will relentlessly recycle their products, and the worldsstandard of living will jump without further damaging natural resources. Isthis the vision of a utopia? In fact, the changes described here couldcome about in the decades to come as the result of economic andtechnological trends already in place, the authors write. They cal l theirapproach natural capitalism because its based on the principle thatbusiness can be good for the environment. For instance, Interface ofAtlanta doubled revenues and employment and tripled profits by creatingan environmentally friendly system of recycling floor coverings forbusinesses. The authors also describe how the next generation of cars iscloser than we might think. Manufacturers are already perfecting vehiclesthat are ultralight, aerodynamic, and fueled by hybrid gas-electric systems.If natural capitalism continues to blossom, so much money and resourceswill be saved that societies will be able to focus on issues such ashousing, contend Hawken, author of a book and PBS series calledGrowing a Business, and the Lovinses, who cofounded and directed theRocky Mountain Institute, an environmental think tank. The book is afascinating and provocative read for public-policy makers, as well asenvironmentalists and capitalists alike. --Dan RingOne of the best, most interesting and informative books Ive ever read.Anyone looking to read about the countless opportunities to improve ourenvironment should read this book. Youll learn how you, every citizen,every business, and every government can make a change for thebetter...both environmentally and economically. This book doesnt get
partisan politically and is not a downer saying that the sky is falling andwere all doomed. It does point out the many problems that we havebrought on ourselves, but most of the book is spent explaining how we canall work together to reverse those problems. Concrete solutions areprovided as well as detailed explanations as to how to achieve thosesolutions and how/why they benefit the economy as well as theenvironment. The book may be 10 years old, but it seems brand newsince so little of its advice has been implemented as a result of, amongstother things, the severe irresponsibility that came from our leadership inD.C. over much of the past decade. This book should be required readingfor every citizen, business person and politician (although, since its not aquick, easy read, some readers will require patience and a dictionary). For More 5 Star Customer Reviews and Lowest Price:Natural Capitalism: Creating the Next Industrial Revolution by L. Hunter Lovins - 5 Star Customer Reviews and Lowest Price!