Published on: Mar 4, 2016
Transcripts - Price strategy
pricing strategiesFor new products
When companies develop a new product they mustfind the best way to market these products.Developing products
The price of products haveto attract consumersattentionConsumers feelcomfortable purchasingthe products
Penetration pricingset products prices low for a specifictime period o gain market shareEconomy pricingOffers similar economyproducts with no fancyfeatures.
Price skimming orcreamingGoods are sold at higher pricescommonly used in electronicmarkets.Bundle pricingThis strategy provideadditional value for aspecific product.
Promotional pricingbuy one get one for free offerCaptive pricingCompanies offer newproducts at lowest pricebut consumers may buyadditional items relating tothe product.