PREVIEW New Qualitative Research Options: How to Choose
Published on: Mar 4, 2016
Transcripts - PREVIEW New Qualitative Research Options: How to Choose
Concerns and Tips when picking a Research Option With online technology costs for travel can be dropped from the budget. However, you should take in account that setting up webcams, online chats and bulletin boards need to allow easy access and understand for participants to use. Costs & Setup Participants who do not show up is usually due to the inconvenience of the focus group. Making focus groups that can be accessed easily anywhere is the best prevention of no shows. No-Shows Even when presenting results you want to encourage interaction. Presenting bulletin board or chat room discussions can be bland. Sometimes recorded video is the most telling. Presenting Results Immediate results are key, with live chats, discussion and webcam the results are right there in front of you, now all you have to do is present them. Timely Results People must feel comfortable enough to disagree and share their opinion. However, what is most difficult is detecting group think. Webcam captures participant’s emotions and tone, revealing their true options despite their words. Groupthink Participants must feel comfortable to share opinions. In some cases they may feel more comfortable when their identity is hidden with online interaction such as bulletin boards, chats and mobile surveys. Comfort of participants When people are not face to face how can similar interaction be encouraged? Engagement/ Interaction
Marketing research concerns are being solved by the variety of research options available. But deciding which option is best for your research is still a difficult task. Allow us to help, Attend our live webinar August 2, 2011 from 2-3pm New Qualitative Research Options: How to Choose Register Today!