Published on: Mar 3, 2016
Transcripts - Nascar sampling
"When DuPont pulled back, we all saw that as a sign of things to come in 2009," Caldwell said. "Eventhough theyre not back to where they were, theyre coming back and thats the important thing. Theyknow the value, and they know its important to their business. It is an indicator that the economy isslowly turning around."Even though hospitality took a 20 to 25 percent hit at most tracks in 2009, Deas said he has not founda significant reduction in rates. It can often cost as much as $5,000 to $10,000 to rent a tent, which isjust the start of hospitality costs. Caldwell said tracks are focusing on different ways to add valuerather than slashing prices to lure sponsors back.