Published on: Mar 4, 2016
Transcripts - PressRelease2JULY2015
FOR IMMEDIATE RELEASE
July 2, 2015
WARNING: Megalomania (the obsession for power) may ensue.
Tech startup, Oomf: changing charging culture
Cambridge, Mass. July 2, 2015
The beauty of smarttechnology is that it’s in your hands, wherever you are; however, when we
find ourselves tethered to a wall or handing our phone to a bartender, there’s something very
wrong with this picture.
Oomf is based on a simple, indisputable human truth and modernday basic need: people need
power that is ready to use, when they need it, wherever they are.
Oomf is a rentable charging solution, pairing an omnicharging (microUSB and Apple Lightning)
smartdevice automagically with an intuitive application to deliver safe and powerful portable
recharges ondemand, where and when people need it. The goal is free charging in exchange
for engaging with interactive brand experiences.
“Someday soon, people will say, ‘how did we live without oomf’?! Technology allows us to
create awesomely useful things in life and oomf will give a generation of tech savvy,
onthegoers that crazy realization of how something this smart and this convenient has just
arrived.” James Riel, cofounder and chief executive officer, aka #SalesFingers
Oomf satiates the powerhungry with ondemand portable power chargers, allowing users to
borrow an Oomf from an Oomf PowerHouse (bars, restaurants, sports arenas, salons,
boutiques, etc., geonavigable from the Oomf app), plug it in, and start charging. Simple.
Oomf Megalomaniacs are expected to be millennials, who use their mobile devices for that very
reason. Mobility. Constantly connected not interested in relinquishing control or being tied down.
Oomf solves several frictionpoints at once, for consumers, businesses and technology.
Advertising engagement is just the (really sweet, juicy) cherry on top.
How does Oomf create a frictionless experience? Owners assume no liability for customers’
phones as they charge. Customers stay connected and in control as they continue doing what
they’re doingshopping, socializing or downing a beer. Meanwhile, advertisers earn valuable
insights based on consumer interactions.
Oomf’s commercial release is aimed at gathering advertising partners to sponsor devices and
advertise on the application, to provide users free charges in exchange for a moment of
interaction with a relevant, entertaining brand experience. It’s winwinwin.
“The brand is built on a human truth. We’re in users’ space. We need to earn users’ respect and
honor their trust. We’re grounded in integrityfrom our certified power cables to our twoline
privacy promise. Human connection is what it all, always, comes down to and we’re working
hard to keep Oomf alive and welcome, as part of people’s lives.” Jennie Souiade, chief
creative officer, aka #ExAgency
CoFounders James Riel, 27 and Dan Lawless, 29 founded this Cambridge, Mass. tech startup
in 2014. These two selfproclaimed ‘ideas people’ turned their idea into something real, first into
a prototype, tested things, broke things and fixed them again, started over and ultimately built a
talented team of 10, which is where Oomf stands today.
“I have yet to see this team be challenged with something they couldn’t overcome. Every
problem we’ve encountered we’ve been able to tackle or find someone on the team who could,
which is invaluable in pushing our product to market as quickly as possible.” Dan Lawless,
CoFounder and CTO, aka #LawlessPioneer
After only a few weeks of presales, Oomf anticipates a solid proof of concept as 50+ Oomf
PowerHouses await Oomf Beta to launch, expected Q4 2015.
# # #
Oomf Fact Sheet:
● Website: theoomf.com
● 50+ Oomf PowerHouses already signed up for Oomf betalaunch
● Oomf beta expected Q4 2015
● Oomf commercial release expected Q1 2016
● Oomf founded 2014
● Bootstrapped since conception, $100k seed investment at a $2 million valuation
● Office Address: 757 Cambridge St., Cambridge MA 02141
● Office Phone: 6175280131
● Twitter: @oomfcharge
James Riel, cofounder & CEO (aka #SalesFingers), Cambridge, Mass.
Dan Lawless, cofounder & CTO (aka #LawlessPioneer), Cambridge, Mass.
Jennie Souiade, chief creative officer (aka #ExAgency), Brooklyn, N.Y.
Jeff Green, sales manager (aka #MakerOfLove), Cambridge, Mass.
Jodi Healy, advisor (aka #StartupGuru), Cambridge, Mass.
Five team members remain undisclosed at this time.
“We’re cultural agents of change. We are creating a solution that will ultimately become
the only way that people will want to charge their devices while they are out. We are
creating a convenience for our endusers that they didn’t know they needed as well as
an innovative medium for relevant, interactionbased advertising and content delivery
with multimillion user reach." (Undisclosed)
For more information contact:
Jennie Souiade, CCO