National Geographic and Purell Alternative Advertising Case Study
This alternative advertising case study shows how National Geographic Kids teamed up with Purell to deliver a message to millions of students in tens of thousands of schools across the U.S.
Published on: Mar 3, 2016
Transcripts - National Geographic and Purell Alternative Advertising Case Study
Alternative Advertising Case Study: from DOmedia<br />NATIONAL GEOGRAPHIC KIDS & Purell<br />Back to School Mail Out Program<br />
In-School Objective:<br /><ul><li>National Geographic Kids Magazine and Purell Instant Hand Sanitizer teamed up to help kids learn through hands-on exploration at school, at home, and in the community.
National Geographic Kids wanted to create awareness for their “Everyday Explorer Challenge Contest” for a chance to explore the Galapagos Islands on the first-ever National Geographic Kids</li></ul>Expedition Team.<br />
Business Objective:<br />- To increase awareness of NGK Magazine and provide advertisers with access to the In-School Channel<br />- To increase brand awareness and promote trial by students and families<br />
CMM Solution: Encouraged students to explore the world around them and learn more about germs through classroom materials and lessons incorporating both NGK Magazine and Purell.<br />Program Elements:<br /><ul><li>22 x 33 4 color poster with reproducible student guide on reverse side, including teacher letter
Customized Envelope</li></ul>Estimated Reach:<br /><ul><li>1,900,000students in 40,000 classrooms in 5,000 schools</li></li></ul><li>If you are interested in learning more about unique advertising opportunities, including alternative advertising techniques, and also to browse our database of alternative media assets, please visit www.domedia.com .<br />