Retargeting The Grand Ole Opry
Ben and Sarah's presentation from Vest Advertising for the Integrated Communications Summit in Louisville, Ky.
Published on: Mar 4, 2016
Transcripts - Retargeting The Grand Ole Opry
Grand Ole Opry
Retargeting Case Study
Targeting and Measurability
The Show That Made Country Music Famous
What is Retargeting?
Targeted advertising based on customer’s past actions.
Remember: In order to RE-target, you must first target!
Diagram courtesy: ReTargeter.com
Grand Ole Opry Tactics
Affiliate website visitors
Social Media Users
And the Retargeting
How DoYou Track All This?
AWhole Host of Metrics (IMP, Clicks, Conversions) Across AWhole Host of Dimensions
(Ads, Sites, Campaign,Tactic, Keyword, Email List,WebsiteVisitor Segments)
602% ROI for lifetime of program (ticket sales/ad spend)
65%VT attribution and 100% CT attribution with 14 day look back
2,230% ROI for Opry.com and Affiliate Retargeting to Facebook
930% ROI for Opry.com Retargeting toWWW
494% ROI for Affiliate Retargeting toWWW
51% of revenue is generated in less than 1 day from last action. 83% in less than 7 days.
Top 10 Converting Sites Besides Facebook
YouTube,Yelp,Travelocity, NBC News,Weather.com, Drudge, eBay, Zillow,Accuweather,