Prevalent misapprehensions about mobile sales force automation
When you talk about mobilizing and automating daily activities of sales force, the terminology that hits your head and is amazingly getting popular is Mobile Sales Force Automation. It has become a technology driven with a lot of demand and advantages. With a sharp focus on integration between the mobile sales force and the corporate back office, it sets its eye on providing a scalable, real time and full proof information flow between the front end field force and the back end office support.
Published on: Mar 4, 2016
Transcripts - Prevalent misapprehensions about mobile sales force automation
5 Prevalent Misapprehensions about Mobile Sales Force Automation
When you talk about mobilizing and automating daily activities of sales force, the
terminology that hits your head and is amazingly getting popular is Mobile Sales Force
Automation. It has become a technology driven with a lot of demand and advantages. With
a sharp focus on integration between the mobile sales force and the corporate back office, it
sets its eye on providing a scalable, real time and full proof information flow between the
front end field force and the back end office support. What you get is a all-inclusive end-to-
end field force automation application, which lays stress on planning and executing field
staff activities with accessibility to business critical information bang on time.
As correctly, seen, Sales force automation possesses the authority to either let the business
grow or come down. If done correctly, it becomes a boon to the business with minimal
efforts, increased productivity and profitability. What goes wrong is the certain set of
misunderstanding that people possess which leads to undesired results and implementation
Let me run you through some of the most widespread misconceptions about Mobile Sales
Force Automation and reasons for them being absolutely incorrect.
A comprehensive SFA solution can do all the work
Organizations are under a terrible myth that once a Mobile SFA solution is implemented,
there is least requirement to look at different manual operations which were a part of
regular sales force activities. It is guessed that once the operations are done through the
Can do all
software, human intervention is not needed at all. But, this is totally a false understanding
and what should be done is there should be complete human observation and
understanding at each stage of the project for smooth and effective business.
There is a strong similarity to contact management
A robust Mobile SFA solution comprises of much more than mere contact management. It is
a superset of contact management which also caters to diverse areas like sales forecasting,
analysis and dashboard design, territory management and others. These functionalities
prevail in all Mobile SFA systems.
It is meant for marketing
Mobile SFA is synonymous to marketing automation, as people understand it as a tool to
promote business. It is assumed that the sales teams will have to put in a lot of efforts and
time to get hands on to the system. But, it is exactly the opposite. Such solutions are
prepared mainly to make the life of sales staff easy and flexible and hence, it never is only a
Mobile SFA solutions are costly
Yes, this was a fact a few years ago, when big companies offered sales force automation
solutions with huge costs involved. Because of a few companies involved, there was less
competition and hence, turned out expensive. Now a days, there are many efficient vendors
who are offering multi tasking Mobile Sales Force Automation applications with desired
requirements and prices, reaching out to any size and type of industry domain.
Sales force automation is quite complex
Again, earlier, with difficult requirements like third party integrations, integration of legacy
systems etc., SFA solutions proved to be quite complex in understanding and
implementation. But with enterprises offering simplistic and robust applications, it now, is
no more a complex job. Usability and flexibility are on a spree.
For an easy and swift implementation, it is vital that there are no misconceptions while
implementing a Mobile Sales Force Automation solution. SPEC INDIA’s ZooM – a flagship
Mobile SFA solution, has been implemented at various Fortune 500 companies and is
enriched with articulate and proficient features.
Visit www.mobilesalesforceautomation.net and request a FREE DEMO to know more about