Published on: Mar 4, 2016
Transcripts - Polo advertisement
Polo Advertisement BY JACK FOX
PoloPolo Mints by Rowntrees – 1948.Hole in 1955.Polo – Polar. Refreshing taste.20 million polos per day.150 eaten per second.
Target AudienceAdvertisement aimed at all ages – no age limit to Polos.Comedy was the preferred genre.Half of people surveyed wanted comedy.Therefore the comedy route will betaken.
Market ResearchThere are other similar products out there:Trebor Mints. Extra Mints. Tic Tacs.http://www.youtube.com/watch?v=SX84THGEqo4Researching advertisements; style of comedy.
Storyboard1 3 52 4 6
Storyboard7 9 118 10
Advertisement PlanCostume Setting Time Period Style
New BuyersLast advertisement in 1995.Unexpected – after many years.Comedy genre – memorable.
Time SlotThe advertisement would be effective being shown at all times:Before School – targeting both children & adults.During the day – targeting adults.After School – targeting children & adults.After comedy programmes – linking with advertisement.
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