National readership survey flyer 2013
Ipsos MediaCT is pleased to publish a new wave of NRS for 2011, in Kingdom of Saudi Arabia. This wave is
conducted between January and May 2011, with a naonal representave sample of 5,076 persons aged 15
years and above, using Face to Face methodology.
Published on: Mar 3, 2016
Transcripts - National readership survey flyer 2013
Ipsos MediaCT is pleased to publish a new wave of NRS for 2011, in Kingdom of Saudi Arabia. This wave isconducted between January and May 2011, with a na onal representa ve sample of 5,076 persons aged 15years and above, using Face to Face methodology.The Sample High Value DataThe sample is set to meet the highest quality in the aim of ensuring Strict control procedures have been applied throughout the data collec-accurate and reliable results. The sample size was large, for two ma- on phase. This involves ensuring that the sample and all related issuesjor reasons (1) sta s cal accuracy – the range of sta s cal conﬁ- have been properly executed (sample selec on, subs tu on, sampledence limits a ached to each result should be as small as possible – control…), data collec on has been carried out in the most precise way,and (2) possibility of reading the results on any speciﬁc demographic controls and back-checks have been implemented according to Ipsosvariables. The sample of 5,076 persons reﬂected the adults’ popula- norms. Very detailed brieﬁng and extensive training sessions have been on 15 years and above, represen ng the popula on of Kingdom of undertaken to facilitate the complexity of the research and ensure theSaudi Arabia spread over the diﬀerent genders, ages and regions. high value of the data collected. As for the control, rigorous proceduresThe sample has been balanced over the ﬁeldwork period by day of were applied through several means; control by the supervisors with thethe week. interviewers, back-check and phone call-backs, as well as on the IT level.The Interview Media CoverageThe interviews have been carried out using the CATI methodology. The NRS covers Print.The interviews have been conducted by a team of interviewers, verywell trained and specialist on CATI ques onnaire research, with par- cular emphasis on how the respondent should be selected and howthe ques ons should be administered.Data Repor ng and DeliveryThe reports and applica ons are available and will be delivered in the following formats: • Topline Results on PowerPoint highligh ng the major results • A CD containing Tabx; a built‐in cross tabula on applica on, designed exclusively for Ipsos Clients for addi onal insight on the results of the study. • Xplan and Zplan, the applica ons so ware solu on for planning, browsing, post‐buys and media op miza on. They are a must have state‐of‐the‐art applica ons (The cost of Xplan and Zplan is by number of users).
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