Press release mistakes
This Halloween we would like to tell you a story that will terrify every Marketing and Communication professional out there and cause them to lose their sleep for days... Somewhere in a land far far away was a Communications manager who decided to write a press release and tell everyone about their great new product. And so he spent days and nights writing, re-reading and writing again. After he put all his effort in writing the text, he pressed the ‘Send’ button…and the press release was never seen again! Now, obviously you don’t want this to happen to your news! You want your press release to reach the right audience, to tell the story of your product and let everyone know about the solutions you offer to make your customers’ life easier.
To make sure your press release does not end up in the editors’ trash bin, take a look at the common mistakes people make when writing a press release.
Published on: Mar 4, 2016
Transcripts - Press release mistakes
1 W R O N G A U D I E N C E
Sending your text to a media
covering completely different topics than
the one of your article
2 S O U N D S L I K E A C O M M E R C I A L
Including too many 'selling'
words will seriously harm your
chances for publication
3 T I T L E I S S U E S
Title that fails to grab the attention, lacks
info or is too long is a guarantee that
people won't read the rest of the text
4 T O O M U C H J A R G O N
Using too many professional terms can
make your article difficult to understand
P U N C T U A T I O N
Skipping the proofreading is not a good
idea! Having spelling or punctuation issues
harms the overall image of your text
N O T I N C L U D I N G I M A G E S
Talking about your new product
without showing an image of it
reduces your chances to impress!
L A C K I N G I N F O R M A T I O N
Failing to provide the important features
or applications of your product is a
mistake you can't afford!
M I S S I N G C O N T A C T I N F O
Forgetting to include contact
information is a missed