Popular culture and it phenomenon at the culture of fashion
Published on: Mar 4, 2016
Transcripts - Popular culture and it phenomenon at the culture of fashion
Popular Culture/Pop Culture is a style, idea,
perspective, and the completely different attitude from
mainstream culture 'mainstream'
Indications of popular culture is a sense of liked a very
large against everything that happens around us every
day, such as fashion, movies, music, food, and so on.
Popular culture much influenced by the mass media (at
least since the beginning of the 20th century) and
turned on continuously by various local cultures and
The phenomenon of popular culture, can not be separated from
the interference of the industry that gives rhythm and a strong
influence on lifestyle and trends of this time
The development of popular culture in society, actualy occur as
a result and logical consequence of the pattern of life from
modern human civilization, which is built based on the pleasure,
which is actually not substantially.
The strength of popular culture in society has been reach a point
where society accepts various changes to the way of life, lifestyle
and even worldview, which on the other side has threatened the
existence of various forms of indigenous heritage, customs,
values, identity and local cultural symbols.
Popular culture touches all aspects of human life, which is in essence
increasing homogenization (uniformity) worldwide and turn off
pluralization (diversity), and popular culture ingulf the people in the
world through trends in all areas.
Here are a variety of products that represent the phenomenon of
popular culture in modern societies
Clothing as artifacts of human culture has been influenced also
by the global culture that is popular.
Clothing become the trading commodities which promises profit.
Clothing manufactured to fulfill various elements in life, such as
supporting the activities or tailored to the types of activities and
events, financial condition and various ornaments, the elements
of health, political, religious elements, elements of education and
entertainment elements. From it all, the most important is
fashion to be a means of improving the user's identity.
The patterns of behavior in the use of clothing, so often
contain consumption activities with certain symbolic
meanings (prestige, status and class) with a certain pattern
and tempo settings called the culture of Consumerism.
Culture of consumerism as a culture of consumption that is
supported by the creation of symbolic differentiation in the
process of consumption, is also constitute shopping culture,
which the process of change and development of that, is
driven by the logic of "desire" and "want" than "need".
This condition is a powerful weapon for market participants
to build an opinion in creating new needs in society, especially
fashion products, so that their products salable in the market.
Some things in the field of fashion that is very influential in
rolling the popular culture is a collaboration between industry
parties with mass media that with very passionate has been
propagandize the fashion trends, to be worn by all the world
The most powerful weapon to pierce the hegemony of
society in using a product fashion is through entertainment's
arts workers or public figures (celebrities).
Their ability to delve the emotions of their fans, into a very
large force for the perpetrators of the fashion business, in
offering the popular culture propaganda
Usage Hot Pants (Shorts) being favorite among
young women, one of which popularized by
Britney Spears, the world's top artists
Charism of Eminem (American rapper)
hegemonic to dressed pattern on the
community of youth people, Rap Music
Madonna as a Fashion Leader (with icons that
show the character of her fashion style)
The Community of Young People as Followers
of dressed Style (Fashion Follower) of Madonna
The way of change the view of society in relation to avoid
the bad influence of popular culture is by altering thinking
patterns through changing our meaning (perception of
meaning) through social learning.
Similarly, in response to the use of clothing as a part of the
process of human civilization, which is more important is
how to us freely and consciously could choose clothing that
will reflect themselves, and on the other hand can adapt
effectively to the demands of local communities over their
appearance of dressed .