Contact: Sanjay Rammoorthy Aurum Media India ...
Emerson Climate Technologies and International Copper Promotion Council (India) continue tosupport BEE‟s national educatio...
About BEE:The Government of India set up Bureau of Energy Efficiency (BEE) on March 1, 2002 under theprovisions of the Ene...
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BEE launches upgraded star labelling program for AC in Delhi

Published on: Mar 4, 2016
Published in: Technology      Business      

Transcripts - BEE launches upgraded star labelling program for AC in Delhi

  • 1. Contact: Sanjay Rammoorthy Aurum Media India (+91) 98203 09691 ENERGY PERFORMANCE STANDARDS FOR AIR CONDITIONERS COMPREHENSIVELY UPGRADED IN INDIA Standards now at 8% higher efficiency for star-rating on split 1.5 ton ACs and higher Mobile-based application launched to help consumers calculate energy consumption Technological improvements driving higher energy efficiency in the HVAC industryNEW DELHI, May 2, 2012: The Bureau of Energy Efficiency (BEE), a statutory body under theUnion Ministry of Power, has upgraded the requirements for star rating of split type room air-conditioners. This legislation, which came into effect in January this year and raised the energyefficiency rating (EER) standards by about 8% for split air-conditioners for the same rating band, isintended to help raise consumer awareness on saving energy and creating more energy efficientappliances across the spectrum for this industry. This initiative, launched in 2010, is especiallyrelevant in view of the upcoming freeze on Hydro-chlorofloro-carbons (HCFC) under the MontrealCompact on Environment (Montreal Protocol) in 2013 and the effort of getting prepared for futureGWP (Global Warming Potential) legislation without any energy penalty. For the Indian industry, thismarks a substantive step forward in not only averring to the rising awareness and readiness on thepolicy side to taking control of the most pertinent energy efficiency issues, but also marks a firmmovement towards a healthy public-private partnership in the area of energy reforms.BEE recognizes that consumer awareness and education have been instrumental in the energyefficiency movement‟s success thus far. To further empower them, a mobile-phone basedapplication called “AC Power Saver” has been developed that enables consumers to calculateenergy consumption and savings right on their mobile devices. This application will be available forAndroid, Blackberry and iPhone users free of charge. BEE also is also planning to provide touchscreen kiosks replicating the “AC Power Saver” calculations, at a few designated showrooms acrossIndia. These tools will help consumers calculate the expected annual electricity bills and thepotential savings. Users can get an idea about their savings on their electricity bills if they buyhigher star rating air conditioners. For a wider reach, a dedicated web site –– has been created with all necessary information including the energy calculator.The campaign to educate consumers comprises several strategic initiatives. Air conditionershowroom salesmen are being trained and oriented on the new star labeling criterion so that theycan explain to consumers the tangible benefits of using energy efficient air conditioners. BEE hasalready trained 1,544 salesmen in India across 6 cities and plans to continue with this effort. Thesetrained salesmen help consumers make an informed choice with respect to energy efficiency whilebuying home air conditioners.
  • 2. Emerson Climate Technologies and International Copper Promotion Council (India) continue tosupport BEE‟s national education program on star labeling for air conditioners that educateconsumers to use higher energy efficient products.Speaking on the occasion, Dr. Ajay Mathur, Director General, BEE said, “Energy is critical for India,and the demand for clean and efficient energy devices is growing rapidly. We are happy that ourinitial steps in introducing star labeling for air-conditioners has borne such good results. It is ourresolve to further augment this initiative by including as wide a section of consumers as possibleand to do this we have embarked on a variety on new measures to educate and engage the publicat large as well as the manufacturers and retailers.”Emerson Climate Technologies, an engineering technology innovator, has been activelycollaborating with BEE to build awareness of the star rating program. According to Mr. DeepakTakkar, Sr. Vice President – Sales & General Manager – Cold Chain, Emerson ClimateTechnologies (India) Pvt. Ltd., “Research shows that every watt of energy saved at consumptionresults in four watts less energy produced, factoring in the generation and T&D losses. The adoptionof star rating in air-conditioners significantly supports energy conservation and improvement ofpower efficiencies in India”. He added, “The industry plays a key role in augmenting the success ofGovernment‟s thrust on environmental protection. In the air-conditioning industry, on themanufacturers‟ side, we have introduced Copeland Scroll™ compressors in the Indian residentialAC market for the first time to provide optimum energy savings and comply with the highest starrating. Copeland Scroll™ technology has been extremely successful in the commercial andresidential segments around the world for many years. We believe that with the focus onempowering consumers with efficient and reliable technologies like Copeland Scroll™, andawareness tools like the „AC Power Saver‟ mobile app, India stands to greatly improve the energysituation and bridging the supply-and-demand gap.”According to Mr. Sanjeev Ranjan, CEO, International Copper Promotion Council (India), “ICPCI hasbeen quite actively engaged since 2007 with the Air Conditioner Industry by promoting the life cyclecost as the main attribute to drive consumer purchase decisions. Copper‟s better thermal andelectrical properties do help in improving energy efficiency performance of air conditioners, which inturn helps achieve higher star rating more cost effectively. ICPCI as a part of Copper Alliance, ledby International Copper Association is working for technology advancement by focusing on reducingthe material cost of energy efficient air conditioners through the introduction of smaller diametercopper tubes for heat exchanger. Today, with the launch of the upgraded star-rating labelingprogram, Indian consumers can now buy air conditioners that save energy and money. We doappreciate the admirable work done by BEE and will continue to support it in its endeavor topromote and implement the star labeling program across the country.”The star labeling program for air-conditioners, frost free refrigerators, tubular florescent lights, anddistribution transformers began in May 2006 in a voluntary phase. In the air conditioner segment,70% of the organized players adopted it in the voluntary stage, which prompted BEE to make itmandatory from 7th January 2010. Since star labeling was a new concept for appliance showroomsand end users, BEE partnered with Emerson Climate Technologies and International CopperPromotion Council (India) in 2008 to start several initiatives to educate the market on the benefits ofstar labeling. Training sessions were conducted for store salesmen throughout India. After theeducation program, a survey was conducted across 19 cities covering over 1,200 salesmen and 400users to understand their perception on star labeling. The survey results showed that end userscared about energy efficiency, price and brand. The survey also indicated that salesmen neededmore education and sales tools to explain to the end user the concept of payback period.
  • 3. About BEE:The Government of India set up Bureau of Energy Efficiency (BEE) on March 1, 2002 under theprovisions of the Energy Conservation Act, 2001. The mission of the Bureau of Energy Efficiency is to assist indeveloping policies and strategies with a thrust on self-regulation and market principles, within the overallframework of the Energy Conservation Act, 2001 with the primary objective of reducing energy intensity of theIndian economy. This will be achieved with active participation of all stakeholders, resulting in accelerated andsustained adoption of energy efficiency in all sectors.About Emerson Climate Technologies: Emerson Climate Technologies, a business of Emerson, is the world‟sleading provider of heating, air conditioning and refrigeration solutions for residential, industrial andcommercial applications. The group combines best-in-class technology with proven engineering, design,distribution, educational and monitoring services to provide customized, integrated climate-control solutionsfor customers worldwide. Emerson Climate Technologies‟ innovative solutions, which include industry-leadingbrands such as Copeland Scroll and White-Rodgers, improve human comfort, safeguard food and protect theenvironment. For more information, visit International Copper Promotion Council (India): The International Copper Promotion Council (India),member of Copper Alliance. It is the Indian arm of the International Copper Association, the leading not-for-profit organization for the promotion and defence of copper globally. ICPCI is driven by the same objective asthat of its parent organisation, which is to „defend and grow markets for copper based on its superior technicalperformance and its contribution to a higher quality of life worldwide‟. ICPCI contributes mainly through itscatalytic role, accelerating changes and transforming the long-term markets for Copper in a sustainable waythrough its major initiatives like Building Construction and Sustainable Electrical Energy. ICPCI‟s activitiesfocus on helping end users to better understand and appreciate the positive attributes of copper. ###Annexure IHow the Star-Labeling worksRefer Table-1. For Air conditioners, the star levels are categorized over a band of COP numbers.COP is the Co-efficient Of Performance, which indicates the amount of cooling capacity in watts theAir conditioner delivers for every watt of electrical energy consumed by it.At present, for Air conditioners, the COP has to be minimum 2.5 to qualify for 1-Star rating. COP of3.3 and above is 5-Star categories. BEE has plans to move up the energy efficiency levelcontinuously every two years. The standards moved up from Table 0 to Table 1 in January 2012.Please refer Table 1 & 2 – going forward, today‟s 5-Star level of 3.3 COP will be the 4-Star levelfrom January 2014. Table 0 Table 1 Table 2Jan 2010 - Dec 2011 Jan 2012 - Dec 2013 Jan 2014 – Dec 2015Star Min Max Star Min Max Star Min Max1 2.3 2.49 1 2.5 2.69 1 2.7 2.892 2.5 2.69 2 2.7 2.89 2 2.9 3.093 2.7 2.89 3 2.9 3.09 3 3.1 3.294 2.9 3.09 4 3.1 3.29 4 3.3 3.495 3.1 5 3.3 5 3.5

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