Toyota Dominates 2010 IntelliChoice Awards
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Press Release (IntelliChoice Awards)

Published on: Mar 4, 2016

Transcripts - Press Release (IntelliChoice Awards)

  • 1. FOR IMMEDIATE RELEASE Toyota Dominates 2010 IntelliChoice Awards CHICAGO, ILLINOIS –The IntelliChoice "Best Overall Value of the Year" Awards ceremony took place at the 2010 Chicago Auto Show. continues to identify the best-in-class vehicles that deliver outstanding value and lower than expected costs over time. Toyota earned five awards, most notably the Prius, which has been awarded the title of "Best Overall Value Under $24,000" (BOVY) since 2004. Charlie Volgelheim, executive editor at IntelliChoice, touched on the recent Toyota recall and how IntelliChoice's reputation is also affected. Vogelheim said "we analyzed the long-term impact on resale values and ownership costs of vehicles that have been subject to well publicized recalls in the past. And what we found is that while the vehicles take a short-term hit over a typical ownership period the changes are barely measurable, and fall within the range of fluctuations one typically sees in retained value over time." The BOVY awards conduct extensive research from auto manufacturers, the U.S. Government, and third-party data resources by analyzing over 1800 models to assign a value rating. Another important criteria places importance on being green. Many automakers are narrowing the field by producing quality environmentally friendly vehicles making the competition tougher than ever. For 2010, has identified winners in 31 vehicles classes including nine overall category winners. Those nine include: ♦ Best Car Value Under $24,000 - Toyota Prius ♦ Best Car Value Over $24,000 - Chevrolet Corvette ♦ Best Crossover/SUV Value Under $28,000 - Toyota FJ Cruiser ♦ Best Crossover/SUV Value Over $28,000 - Lexus RX ♦ Best Truck Value Under $28,000 - Toyota Tacoma ♦ Best Truck Value Over $28,000 - Chevy Silverado 2500 HD / GMC Sierra 2500 HD (tie) ♦ Best Van Value Under $26,000 - Toyota Sienna ♦ Best Van Value Over $26,000 - Honda Odyssey IntelliChoice is committed to empowering consumers to make better purchase decisions by providing independent and essential automotive information and tools. Vogelheim concluded the conference by stating that "one of the biggest things IntelliChoice emphasizes is that choosing a car wisely is not just about the lowest sticker price or even the lowest ownership cost," but rather finding a car that embodies all of the values that a consumer would expect from a well-made car. About the Chicago Auto Show: The Chicago Auto Show is the largest on the continent, spanning over one million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show’s First Look for Charity raises nearly $2 million annually for 18 worthy Chicago organizations in a single night. The 2010 public show will be held from February 12-21, 10 a.m. to 10 p.m. (8 p.m. on the 21st.) For more information, visit or About the Chicago Automobile Trade Association: Founded in 1904, the Chicago Automobile Trade Association (CATA) is the nation’s oldest and largest metropolitan dealer organization. The CATA is comprised of more than 400 franchised new-car dealers and allied members. Dealer members employ over 20,000 people in the metropolitan area. For additional information visit: -end- CONTACT: Paul Brian Director of Communications Chicago Automobile Trade Association 312-791-6606 Media Center Email

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