NAPS Auto PR
Published on: Mar 3, 2016
Transcripts - NAPS Auto PR
Communicating Your Automotive Message
A Bottom-Line Approach to Communicating Your
Editors can use a series of articles with helpful advice,
much like a syndicated column.
Offer tips from your reputable experts.
Help readers choose the right vehicle for their lifestyle.
Promote road safety and proper vehicle maintenance.
Inform readers about your green initiatives and hybrid
Include information from government associations to
Drive people to your website for more information.
Reach More People by Covering More Media
• Newspapers: 100-400
• Radio: 300-400 on-air
• TV: 100-150 placements in
• Spanish Media: 10-25
placements in newspapers
• African-American Media:
10-25 placements in
Reporting and Analytics
Reach the Wealthiest and Most Populous
Newspapers, radio stations and TV stations are supposed by local
Advertisers will spend money where they are going to get the best ROI.
Publications and stations tend to exist where advertisers are willing to spend
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