Press release madrid gourmet 2014 english
Published on: Mar 4, 2016
Transcripts - Press release madrid gourmet 2014 english
meia.dúzia® has won 1st
prize in the category Presentation at the 18th
Gourmet Salon 2014 in
The Portuguese brand meia.dúzia® – Portuguese Flavours Experience, is the first international
company to have won a prize at the Gourmet Salon, a recognition of the quality of Portuguese
products in the neighbouring country.
Picture 1 – Andreia Ferreira and Jorge Ferreira, founding partners of meia‐dúzia© received 1
prize at the Gourmet
Salon in Madrid, in front of over 30.000 products and 1164 exhibitors from 20 countries.
As part of the brand’s international strategy and in the search for new markets, meia.duzia®
participated for the first time in a quality international food and drinks fair: the 18th
held in the IFEMA in Madrid, March 10 thru 13 2014.
meia.dúzia® promoted its products and brand in the international pavilion in the presence of other
Portuguese producers. 1164 exhibitors from 20 countries took part in the Gourmet Salon which
received almost 80.000 visitors.
The new products of meia.dúzia® were shown in the section
of the Gourmet Salon which was sponsored by the Club
Gourmet of El Corte Inglés. They received 1st
Presentation at the 18th
Gourmet Salon, amidst competition
from 1090 novelty items out of a total of 30.000 products on
show from all over the world.
In this competition, there were 8 other finalists in 3 categories, all from Spain.
The concept of meia.dúzia®, its presentation and unexpected blends were taken into account by the
jury of the competition: Jaime Palafox, economic and international director of FIAB; Josefa Lueso
Sordo, sub‐director of promotion of the Alimentaria; Inés Menéndez de Luarca, director of the food
and gastronomy division ICE; Cristino Álvarez , gastronomy critic of EFE; Pedro Larumbe, president of
the association Saborea Spain; and Fernando Balmaseda, director of Gourmet Salon.
The unusual blends of Portuguese flavours of the
Extra Jam, such as Strawberry with Port Wine and
Red Pepper or Banana from Madeira and
Clementina with Rum, were greatly appreciated by
the Spanish visitors. They were equally surprised by
the combinations of Chocolate from São Tomé and
fruits, such as with Pineapple from the Azores or
Passion Fruit. By virtue of these flavours,
meia.dúzia® became one of the novelties and
surprises of the Gourmet Salon most reported on by
media such as RTVE, El País and El Pulso, and also
most recommended by blogs such as “The 5
Flavours You Must Taste” of the Gourmet Salon.
meia.dúzia® ‐ Portuguese Flavours Experiences
Rua de Bouças nº 62 – Quinta Nova Outiz
4760 Vila Nova Famalicão
Tlf. +351‐252 111 845
Fax.+351‐252 111 845