Published on: Mar 4, 2016
Transcripts - Popfax2
How To run an effective fax mailing campaign using Popfaxsolutions?Popfax.com advices you how to run an effective fax mailing campaign using the justlaunched fax mailing toolMost companies spend huge amounts of money on marketing and promoting their brands.That’s why it is important to create an effective campaign that will address your company’soverall business goals.Given the fact that more than 90% of companies have at least one fax number, and billionsof faxes are sent and received annually, it would be a shame to ignore this channel formarketing communication.Even though fax is a very flexible tool, before conducting a fax mailing campaign, it isnecessary to follow a few basic rules:The message you want to get across should be simple and clear. Encourage prospectiveclients to act by offering them a free gift, a special promotion, a discount code, etc. Usingthe Popfax fax mailing tool you can preview your fax content, add a customizable faxheader and even perform a personalized campaign that can increase the confidence ofyour future customers.1.The size of the fax is also strategic. If the fax content is too big, the communicationis longer and you will be billed more. In order to save you money and your recipientspaper and toner (in case they still use traditional fax machines) Popfax estimates thetransmission time of your fax content. Besides that, an assistant can help youoptimize the content to reduce its size.2.Define Your Audience and Segment. Targeting the individuals who are interested inyour products and services also increases the effectiveness of your campaign. Forthis, Popfax supplies you with free-to-use fax number databases, grouped by country,city, department, activity, etc., which can be used right away or exported in anencrypted format for use later.3.For any type of marketing campaign, identification of the company should be easy.Pay attention to the logo! Because of poor quality printing, the fax may becomeunreadable. If your fax has more images than text, you can improve the readability ofyour fax by using the "Grey and colors dithering" option provided to fax mailers. Ifyour document has more text, you can choose the "Black & white thresholding"
option.4.Scheduling is critical to making your campaign focused and effective. Thus, thedelivery schedule must match the time frame of the recipient’s activity. Avoid, forexample, sending a fax to a restaurant between 10 am and 3 pm, because yourdocument may be discarded without being read. Or, for instance, avoid schedulingyour fax mailing on Saturday or Sunday if your targets are banks.5.Faxes are more intrusive than e-mail and may consume paper and ink. Therefore,items have a direct financial impact on your destination, especially if it is an SME, anartisan or an independent professional. A too unfocused mailing could have anegative impact on the image of your company and encounter problems with the junkfax law. We advise you to use our blacklisting and unsubscribing tool(www.stopfaxmailing.com), which will allow you to stay compliant with the legislationand to manage as many blacklists as needed for your fax mailing campaigns.A successful fax campaign is easily affordable via the Popfax fax mailing offer and willresult in a number of benefits for your company. In a few hours, a campaign can becreated and sent, and you completely control when the recipient receives your marketingmessage.More on: http://www.popfax.com