Press Kit Real Federacion Española de Polo
Published on: Mar 4, 2016
Transcripts - Press Kit Real Federacion Española de Polo
thehistory•Is believed to be the acient ball sport in theworld because they started playing inAsia over 2,500 years ago.• Adopted by kings and caliphs as the mostnoble of sports.• The Polo served to keep in shape boththe men and horses, and was evena way to see the warrior caste towhen facing "the enemy."• In Europe first came to England, where theyadopted for years the game of Poloas the most appropriate exercises forcavalry officers. They made this game a schoolof gentlemen, establishing a regulation for it andprividing to it an order and discipline.
somemorehistory• In 1873 the first Polo Club wa created inEngland, called Hurlingham.• In those years, tere was a Spanish family developingtheir business in England andwhich had also been part of theexquisite Victorian society of the time. It was theMurrieta Family, who had a magnificent property in thecounty of Kent.• The first polo field in Spain was founded by KingAlfonso XIII in 1876.•In 1972 the Royal Spanish FederationPolo was created.• About the Olympics and Polowe can say that it was scored as an Olympic disciplinein 1900.
currentlypolo•Polo had experienced a major boomworldwide in recent years.• Spain has become one of themost important polocenters in Europe and in the worldespecially thanks to its development inAndalusia(Sotogrande and Seville).• It is a spectacular sport, with a greatplastic beauty.• Above all is a team sport(Players, coaches, sponsors,etc.), which requires an importantorganization
poloinspain 29 polo clubs 62 tournaments in 2009 600 affiliates
valueofthefederationadvantages of being a partner1. Number of affiliates (polo players)2. Tournaments and events3. Media capacity4. Attach your brand to Polo sporting values and to a selective target
Numberofaffiliates how do we reach them? Currently we count with 600 affiliates along the countryAppearance in all publications and events RFEP: yearbook official web page
sponsorshipbenefits• National Team jersey (front, back, and sleeves)• Official web page (ranking of sponsors)• Official comunications of the RFEP• Regulations, fixtures and updates• Training and development courses• Press panel/ photocall• Presence at official tournaments and events• sports Hosptality• RFEP yearbook
official tournaments torneoseventos• Spanish championship low handicap (4 goals)• Absolute Spanish championship of Spain (8 goals)• Spanish womens championship eventos • X-treme Polo Snow Challenge • Sponsor’s Cup • Training and development courses • Match-day Hospitality
match-dayhospitality “is based on offering differential sporting experiences for corporate clients, sponsors and supporters of sport in general, living the sporting spectacle from a position of privilege ”
mediacapacityCurrently we work in having presence in national and local mediaPresence in specialized media
TV “A Caballo” Weekly program dedicated to horses and equestrian sports, with reports of horse shows, farming activities, interviews and all the latest sport.http://www.radiotelevisionandalucia.es/tvcarta/impe/w eb/contenido?id=5561
targetmarketSocioeconomic Status• Medium-high to Very HighSex• Men and WomenAge Bracket• 25-65 yearsOccupation• Professionals• Middle Managers• Executives
numberspectators• Average per tournament: 1000 people (very select target)International Tournament Santa Maria Polo Club Cup of Gold, Silver and Bronze:• Celebrated between June and August• In the last edition there were 20.000 spectators
sponsorshipcategoriesMain sponsor• Presence in all communications of the RFEP as Main Sponsor• Presence in the Official Web Page• Presence in Spanish national team jersey (front)• Presence in press panel/ photocall• Sponsors Cup• Prominent presence at events• Match-day hospitality rights for 20 people in official tournaments.• Right to use the image of the RFEP• Presence in the Yearbook of the RFEP.
sponsorshipcategoriesOfficial Sponsor• Presence in all communications of the RFEP as Official Sponsor• Presence in the Official Web Page• Presence in Spanish national team jersey (back and/or sleeves)• Presence in press panel/ photocall• Sponsor’s Cup• Presence at events• Match-day hospitality rights for 10 people in official tournaments.• Right to use the image of the RFEP• Presence in the Yearbook of the RFEP.
sponsorshipcategoriesOfficial Supplier• Presence in all communications of the RFEP as Official Supplier• Presence in the Official Web Page• Presence in press panel/ photocall• Presence at events• Special invitations to match-day hospitality activities carried out by the RFEP.