Resumé for Nathalie Tesson 12 Port Hall Place, Brighton BN1
Mob: 07763 299358
A PR ...
able to maximise our coverage on social media (Twitter, Facebook and LinkedIn) and in
press releases as a result. I was al...
Further Education and courses:
Advanced Social Media – TimRabjohns
Zero G Media, Brighton – Wordpress
Zero G media, Bright...
of 3

Nathalie Tesson resume January 2015

Published on: Mar 3, 2016

Transcripts - Nathalie Tesson resume January 2015

  • 1. Resumé for Nathalie Tesson 12 Port Hall Place, Brighton BN1 Mob: 07763 299358 Background: A PR and marketing professional with over 20 years experience of working across a spectrum of brands including fashion, beauty and entertainment with an emphasis on celebrity endorsements and social media. Work History: Tesson PR – Freelance PR and Social Media – May 05 to present I provide PR and Social Media services to a range of clients who have included: Peel Heritage, AVT Connect, Eco-Action Partnership (Isle of Wight Festival), Four Corners Print, Koba Cocktail Bar, NHS, Lighthouse, Author: Kate Beswick. Peel Heritage – Freelance PR The company that manages the marketing programmes for national trust homes put on two outdoor productions across a selection of properties during the Summer of 2013, which I was brought on to publicise. The shows were Black Beauty, with the role of the horse acted by Simeon John-Wake wearing a specially adapted head brace. I got this show reviewed by Georgina Brown with the story appearing on the cover page of the arts section in the Mail on Sunday. The other was the 3run parkour troupe led by Sam Parham, who performed an interactive sequence using the buildings and grounds of the various houses. I got the troupe onto BBC Breakfast weather filmed on location at Holkham Hall, Norfolk which meant they had slots throughout the morning doing demonstrations and being interviewed. Other coverage included BBC Newsnight, Radio Merseyside and First News. Isle of Wight Festival - I worked on this project for two years running (2010/2011)with the aim of making the festival greener and more sustainable, as well as raising awareness of the Isle of Wight’s dwindling Bee population. In the campaign, which we called ‘Let it Bee’, after Paul McCartney who was headlining, we managed to get Sir Paul to mention it on ITV2 when he was interviewed by Fearne Cotton directly before his performance - which was a huge coup for us. I also managed to get a several slots on BBC Southeast Today which included a pre-recorded long and short version highlighting the plight of the bees and showing the steps taken to redress the situation along with the other carbon neutralising initiatives we had implemented. As part of our campaign we filmed various artists giving their messages about sustainability which were played on the big screens throughout the festival. Artists we filmed included Midge Ure, Spandau Ballet’s Steve Norman, Friendly Fires, We are Scientists, Paloma Faith and Bombay Bicycle Club to name a few. AVT Connect – Freelance PR, Social Media and Marketing (based at their offices) I wrote and compiled their quarterly magazine, YouConnect, which went out to 12 000 businesses including past, present and potential customers. Many of their live events featured celebrity guest speakers such as Rory Bremner, Kate Adie and Beardyman so I was
  • 2. able to maximise our coverage on social media (Twitter, Facebook and LinkedIn) and in press releases as a result. I was also able to interview Beardyman for the cover story of one of the YouConnect magazines. Billington Jackson – Account Director (DeRigo, Intercity Watches, Camel Active) Jun 01 – Apr 05 Managed the PR aspects of the Police sunglasses / David Beckhamendorsement deal which resulted in Police being named as the No. 1 men’s sunglass brand in the UK. This included two shoots and an event at Riverside Film studios which was attended by numerous TV news crews, press and celebrities. Managed the seasonal pr campaigns for the brands that fell under each client: DeRigo (Police, Fendi, La Perla, Etro, Givenchy) Intercity Watches (Morgan, Oasis, Ben Sherman and Umbro) and Camel Active menswear Dunhill – Freelance PR Feb 01 Jun 01 This four month placement saw me helping out with all aspects of the Dunhill re-launch which included a celebrity packed launch event at the newly refurbished Old Bond Street store and press appointments to show the collections. This also included providing brand ambassadors such as Guy Richie, Dermot O’Leary and Jason Statham with bespoke suits. Arcadia Group – Menswear Press Officer – TopMan and Burton Menswear Feb98 – Feb 01 Facilitated all PR aspects of the England Football Team / Burton Menswear endorsement deal which ran for two years and included the 2002 World Cup final for which the team wore Burton Menswear suits. I managed all the shoots, press packs, news stories, picture placement and corporate hospitality associated with the deal. I worked with the Neville brothers, Sol Campbell, Martin Keown (for whom I organised an online question and answer chat session), Darren Anderton, Gareth Southgate and Tony Adams. I helped to change the perception of the Topman brand in the eyes of the press with cutting edge press packs showing only on trend garments. This resulted in an increase in press coverage by around 400% which in turn filtered down to the consumer (and now Topman is showing at London Menswear Fashion Week.) Revlon – Assistant Brand Manager – Revlon, Charlie and Ultima II Mar 91 – Aug 97 My main function was execution of the marketing plan, which, on two product lines, Revlon cosmetics and Guess perfume, included celebrity endorsement deals with Cindy Crawford and Claudia Schiffer respectively. I also produced a monthly newsletter called Face Facts aimed at the chemist trade which covered everything from product news and makeup tips to interviews and celebrity gossip from Revlon signed models.
  • 3. Further Education and courses: Advanced Social Media – TimRabjohns Zero G Media, Brighton – Wordpress Zero G media, Brighton – Introduction to Blogging Silicon Beach, Brighton – Introduction to Social Media London School of Fashion – Fashion Journalism Henshall Centre – An introduction to Public Relations London School of Distributive Trades – CIM Certificate (1st year only completed) Johannesburg Technicon – Clothing Production (1st year only completed) Other: I started Loved Worn Reborn, a boot-ique for second hand clothes where people take stalls to sell good quality fashion. I arranged this at St Anne’s Wells Festival for two years running and at various other locations such as St Luke’s Church Hall, The Chocolate Workshop and Friends Meeting House. This has developed into Adapted where I adapt secondhand clothes to mirror upcoming trends and I blog about the outfits I’ve created. The overall theme for this is a ‘Use what you have’ concept to create something different, unique and interesting. You can see more on this at Social Media:

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