Narnia Case Study - GES
In partnership with Walt Disney Pictures and Walden Media, GES produced the first-ever Chronicles of Narnia worldwide exhibition tour. Based on the blockbuster film series and C.S. Lewis’ beloved fictional books, the 10,000-square-foot experience lets visitors tour scenes from the famed literary world of Narnia. Through authentic props and costumes, fans are immersed in a world that combines the wonders of science and fantasy.
Published on: Mar 3, 2016
Transcripts - Narnia Case Study - GES
Case Study | The Chronicles of Narnia: The ExhibitionThe Chronicles of Narnia:The Exhibition tours the globeeducating and entertainingfans of all agesOverviewIn partnership with Walt Disney Pictures and Walden Media,Global Experience Specialists (GES) produced the first-everChronicles of Narnia worldwide exhibition tour. Based on theblockbuster film series and C.S. Lewis’ beloved fictional books,the 10,000-square-foot experience lets visitors tour scenes fromthe famed literary world of Narnia. Through authentic propsand costumes, fans are immersed in a world that combines thewonders of science and fantasy.ges.com | 800.424.6224©2011 Global Experience Specialists, Inc. (GES)
Case Study | The Chronicles of Narnia: The ExhibitionObjectives• Create a modular exhibition that can travel to major cities across the globe over the course of five years; properties must be built to withstand an international tour and thousands of visitors of all ages.• Highlight key scenes and artifacts from the films; provide a “real life,” tactile experience for fans.• Blend scientific details and entertaining elements to create a memorable experience that educates, engages and extends brand awareness.Solutions• GES created a state-of-the-art exhibition, customizable for museums and science centers. Unique elements include: ◦ Hundreds of original props and costumes from the feature films, The Lion, The Witch and The Wardrobe, and Prince Caspian. ◦ Seven sets recreated from the films, including 15 educational and interactive elements: guests can sit on the White Witch’s throne, touch a frozen waterfall, fire a catapult, and build an arch. ◦ Education on climate change, time travel, seasonality, fossilization, petrification, deforestation and mythology.Results• Since its 2008 debut, the tour has seen hundreds of thousands of visitors, including more than 30,000 attendees in the first weeks at Union Station Kansas City. Testimonial• Press coverage has resulted in more than 3 million impressions. “Because of the magnificent quality of the exhibi-• Significant increase in traffic for museums; a third-party tion – its realism, attention to detail, accuracy to survey found that 65% of visitors went to the museum the films, interactivity and educational compo- just to see “Narnia” and described it as “excellent!” nents — ‘Narnia’ has been an outstanding success.”• Substantial brand awareness and increased sales —Troy M. Collins, for the films, merchandise and DVDs. SVP, Programs, Marketing and Business Development, The Franklin Instituteges.com | 800.424.6224©2011 Global Experience Specialists, Inc. (GES)