NANO CASE STUDY PRESENTATION
IT IS GOOD TO THIS PPT
Published on: Mar 3, 2016
Transcripts - NANO CASE STUDY PRESENTATION
THE PEOPLE’S CAR…..
I observed families
riding on two-wheeler
thefather driving the
scooter, hisyoung kid
standing in front of
behind him holding a
littlebaby. It led meto
wonder for such acar
which issafe& affordable
to any middleclassfamily.
Tata group was founded by JAMSHEDJI TATA in 1945.
Formerly known as TELCO (Tata Engineering & Locomotive
The headquarter of Tata group is in Mumbai.
Tata motors is a part of Tata group.
It tied-up with Daimler-Benz and entered Commercial vehicle segment
In 1992, it entered Small vehicle segment.
Indicia was launched in 1998 the first indigenous passenger car of
TELCOto TATA MOTORS:
• TELCO changed into TATA MOTORS in
• Most successful Experiment in 2005- TATA
• Jaguar and Land Rover Acquisition in 2007.
• To cater in to higher end segment in the
• Land Rover was reputed for making rugged
vehicles with strong off-road capabilities.
Jamshedpur:- Truck Factory, Engine
Factory, Cab & Cowl
Pune:- Production Engineering Division,
press tools, jigs, fixtures, gauges, metal pattern and special tools
Lucknow:-Manufacturing of Commercial Vehicles,modern Buses,
CNG & RE Buses.
Patnagar:-Manufacturing of mini-truck Ace and the passenger
Sanand:- Manufacturing of Tata Nano.
Passenger & Utility Vehicles:- Tata Sumo,Tata Safari,Tata Indica,
Tata Indigo, Tata Marina,
Tata Winger,Tata Magic,
Commercial Vehicles:- Tata Ace,Tata 407 Ex and Ex2,Tata 709 Ex,
Tata 809 Ex and Ex2, Tata 909 Ex and Ex2,
Tata 1109,Tata Starbus.
Concept Vehicles:- Aria Roadster, Aria Coupe, Tata Indiva,
Tata Xover, Tata Prima.
Military vehicles:- Tata LSV, Tata 2 Stretcher Ambulance,
Tata 407 Troop Carrier, Tata SD 1015 TC.
A four wheeled open car with safety side bars?
Rolled up Plastic curtains in place of windows?
“Most admired by our
business partners and
shareholders for the
experience and value
they enjoy from being
“To be passionate in
providing the best
experiences that excite
our customers globally.”
Launch of TATA Nano 2009
– Ratan Tata
TATA- management Thinking and Acting leads to employee
Thinking and Acting.
o Present nearestPresent nearest
• 1. Maruti Alto 800
Price: 2.44 - 3.56 lakh
Mileage: 22.74 Kmpl
• 2. Hyundai EON
Price: 2.73 - 3.76 lakh
Mileage: 21.1 kmpl
Comparison in engines and capacity
TATA NANO Maruti ALTO 800 Hyundai Eon
•0.6 litre capacity engine,
•Two cylinder MPFI Which
gives out power of 37.4bhp
•0.8 litre capacity engine,
•SOHC engine which
generates power 55.2 bhp.
•0.8 litre capacity engine.
•F8D engine spectra
premium Fuel tank.
•Power output delivered is
• 1.Tata Indica V2
Price: 3.99 - 4.33 lakh
Mileage: 17.88 kmpl
• 2.Tata Venture
Price: 4.57 - 5.34 lakh
Mileage: 15.42 kmpl
o Present nearest
oInternal competitorInternal competitor
Future competitorFuture competitor
600cc petrol car.
Diesel mileage -16-18kmpl
• Online Marketing
• Offline Markting
For marketing strategy Tata
had use conventional media in
an unconventional manner.
Only innovative use of print,
radio and other media.
The major sections of the site are:The major sections of the site are:
a.a. Galary (both pictures and videos).Galary (both pictures and videos).
d.d. Why Nano?Why Nano?
e.e. Booking DetailsBooking Details
Social MediaSocial Media
The game byThe game by zapakzapak was a great move towas a great move to
spread word about the car.spread word about the car.
Nano GameNano Game
Collaborations: Tata partnered with a few banks for
releasing application forms.
Leveraging Existing Infrastructure: People can find
Nano merchandise, application forms and demo cars in
Tata Indicom, Titan, Croma and Westside stores.
TV: Tata also invest heavily into TV comercials.
Print MediaPrint Media
The grand RelaunchingThe grand Relaunching
ceremony of Tata Nano wasceremony of Tata Nano was
covered by all kind of mediacovered by all kind of media
International motor show atInternational motor show at
Business tycoon.Business tycoon.