Nail the Positioning Strategy for High Stakes Product Launches and Get Companies to Put the Customer First
1888PressRelease - Join Dr. Moshe Engelberg, CEO of ResearchWorks, at the Medical Device Marketing and Sales Training Summit in Tampa, Fla., February 1 - 3, 2016, for Two Insightful Sessions.
Published on: Mar 3, 2016
Transcripts - Nail the Positioning Strategy for High Stakes Product Launches and Get Companies to Put the Customer First
Nail the Positioning Strategy for High Stakes Product Launches and Get
Companies to Put the Customer First
1888PressRelease - Join Dr. Moshe Engelberg, CEO of ResearchWorks, at the Medical Device Marketing
and Sales Training Summit in Tampa, Fla., February 1 - 3, 2016, for Two Insightful Sessions.
With the healthcare industry rapidly evolving, medical device companies are facing greater challenges at a
faster pace. Learning how to best position their products and drive a culture of putting the customer first is
essential to achieving success within the marketplace. At the Medical Device Marketing and Sales Training
Summit (often referred to as MDMS - http://medicaldevicemarketingsummit.com/) in Tampa, Fla.,
ResearchWorks CEO Dr. Moshe Engelberg will facilitate two sessions:
High Stakes Product Launch? How to Nail Your Positioning Strategy (February 2, 2016, at 10:30 a.m.): Med
tech is getting more and more cluttered with new marketing campaigns and products every day. You need to
make sure your new product launch powerfully resonates with customers, stands out in a crowded market,
and galvanizes the right action - all while avoiding the ineffective "firehose" approach of promoting too many
features and benefits. This presentation will walk you through a proven four-step process for strategically
determining and executing on the optimal positioning, messaging and creative for new product launches so
you can knock it out of the park!
How to Get Your Company Behind You by Putting The Customer First (February 3, 2016, at 1:15 p.m.),
facilitated along with Mark Kesti: As a strategic-thinking med device marketing or sales professional, you
know it's all about putting the customer first. How do you get your company behind you when they're focused
on the products and the numbers, often only paying lip service to being customer-centric? This lively session
will stir up fresh thinking and provide you with both practical and contrarian tools to win greater company
support for your marketing and communications work that puts the customer first!
"These energetic sessions will stimulate original ideas," Engelberg commented. "Participants will learn
proven methods for exceptional product launches and gaining internal support for putting the customer first,
they can apply right away."
Engelberg holds a Ph.D. in Communication with an emphasis in health and marketing from Stanford
University, an M.P.H. from San Diego State University, a Master's in Counseling Psychology from University of
Humanistic Studies, and a B.A. in Psychology from the University of California, San Diego. He has taught
graduate-level courses and executive education at several major universities and is now an adjunct faculty
member at SDSU's School of Public Health. His revolutionary way of thinking has him in demand as a
frequent speaker at industry events nationwide.
Founded 25 years ago by Dr. Moshe Engelberg, ResearchWorks is a strategic consulting firm with deep roots
in custom research. The firm's goal is to help companies in the health industry conquer obstacles, gain
confidence and achieve success in the marketplace. ResearchWorks conducts custom research, develops
grounded strategies and creates persuasive messaging to help companies avoid mistakes, know what to do
and why, and get products and marketing right - the first time.
After MDMS, Engelberg will be presenting at the Health IT Marketing Conference on Wednesday, April 6,
2016. He will be leading a pre-conference session titled Using the Voice of the Customer to Develop Health IT
Marketing You Know Will Win. To learn more, visit http://www.healthitmarketingconference.com.
To learn more about ResearchWorks and Founder and CEO Moshe Engelberg, Ph.D., visit