Press Release for CGear From CGPR Internship - Frank Sturm
Published on: Mar 4, 2016
Transcripts - Press Release for CGear From CGPR Internship - Frank Sturm
Press Release about CGEAR Sand-Free Mulitmat
This is a press release I wrote for the public relations firm CGPR, during my internship, about the
new product they were promoting called the CGEAR Sand-Free Multimat.
Media Contact: Megan Mulcahy, CGPR
781.639.4924, Ext. 112
AUSTRALIAN COMPANY, CGEAR CREATOR OF NEW SAND-FREE MULTIMAT, NAMES
CGPR AGENCY OF RECORD.
MELBOURNE, Australia (February 26, 2010) - Effective immediately, CGear, creator of
the new CGear Sand-Free Multimat will team with CGPR, (www.cgprpublicreatlions.com) a
public relations firm specializing in consumer public relations, to introduce CGear (www.cgear-
sandfree.com) and its products to the United States. Products will be available for consumers in
the United States in May 2010.
“With the CGear Sand Free Multimat’s success in Australia, as well as the United States
military, the next step was to bring our technology to the U.S. consumer market,” said Ben Kerr,
Director of CGear, “With CGPR’s proven track record of developing strategies to introduce new
outdoor gear to the market, using public relations to drive product sales, and effectively
communicating the brand’s point of difference to consumers, we are confident this will go a long
way to bring our products to new consumers.”
Originally designed by CGear as a deployable helipad to decrease dirt and sand kicked
up by helicopters, CGear first expanded its Sand-Free Multimat to its Australian consumer base
in 2003 and now plans to deploy their product to the United States. The Sand-Free Multimat
allows dirt and sand particles to easily fall through its non-absorbent, mesh-nylon material and
because of its multi-layer design it keeps those same particles from resurfacing.
The CGear Sand-Free Multimat, unlike tarps, is recyclable, mold free, non-abrasive and
is impervious to petrochemicals. The mat is unaffected by salt or acidic ground and constructed
with rip-stop technology, reinforced edges, heavy-duty d-rings and 90+ UV and UV stabilized to
ensure that it will continue to stay strong even after continuous use and long exposure in the
sun. The CGear Sand-Free Multimat is available in sizes from 6’ x 6’ to 10’ x 10’ and in a
multitude of colors that will blend naturally into surroundings. Each Sand- Free Multimat comes
with a drawstring carry bag that holds its light weight (the largest mat weighs only 8.5 lbs), and
the mat can be cleaned by hosing it down or using detergent.
For more information and where to purchase: www.cgear-sandfree.com.
About CGear: CGear Australia Pty. Ltd. was established in May 2003 to hold patents that cover
technology of multi-layered nylon mesh, a mat that allows dirt and sand to pass through to the
ground but not come back up on the mat. With continual research and development, CGear
introduced products for use by the military and the outdoor recreational markets. The CGear
Tactical Helimat is currently distributed in the USA, United Kingdom, Netherlands, Belgium,
Germany, Norway, Denmark, Italy, Greece, Israel, Turkey, India, South Korea, Portugal and
Singapore. The CGear Recreational Division is currently retailing the CGear Sand-Free
Multimat throughout Australia and will be introducing the mat in the US in 2010.
About CGPR: CGPR is a boutique public relations firm with a consumer focus, leveraging a
wide scope of expertise on behalf of clients that are established leaders in their industries. This
broad experience enables the Agency to utilize its over 75 years of expertise across a wide
variety of categories including corporate communications, social media, government relations,
crisis management, media relations and strategic planning. The Agency, founded 15 years ago
by Chris Ann Goddard, has a staff with a proven track record from both the agency and client
perspectives. CGPR is headquartered in Marblehead, Mass., just outside of Boston, and in
Darien, Conn., just outside of New York City. For more information, visit: