Published on: Mar 4, 2016
Transcripts - Previcox Group
Previcox Gifts with Purchase
Merial was looking for inexpensive premiums with a high perceived value to be
given out to the consumers at the vet clinics. This was to help promote the launch
of Previcox, which is an arthritic medication for aging dogs.
THE CAPITAL IDEA
Capital Ideas sourced and produced woven leashes and ballistic. nylon bowls.
Both items were done in the colors to match the packaging for the brand and
have veen very popular gifts with purchase. These premiums helped reinforce
the top quality brand image and have proven to be effective promotional
items targeting pet owners.